spinhireCRM Manager (iGaming)
Owns every touchpoint with the player: email, push, SMS, on-site — from the welcome journey through to reactivation.
CRM Manager (iGaming), Malta & Cyprus, middle: €3 200–4 400 per month gross · SpinHire data as of
What the role involves
A CRM Manager owns the channels to the player base. You build campaigns, set up triggers, watch deliverability and make sure players are not bombarded with messages until they unsubscribe. Unlike classic e-commerce, communication here is tightly restricted by regulators: no messaging self-excluded players, no promising wins, and in several jurisdictions no bonus offers without explicit consent. The role calls for creativity, technical skill and caution all at once.
Responsibilities
- Building and launching campaigns across email, push, SMS and on-site
- Setting up triggered journeys based on player events
- Segmenting the base and personalising offers
- Monitoring deliverability and domain reputation
- A/B testing creatives and mechanics
- Keeping communications within regulatory restrictions
How performance is measured
- Open rate, CTR, deposit conversionclick-through rate: share of viewers who clicked
- Revenue per message sent
- Unsubscribe rate
- Cohort retentionshare of players who come back N days after registering or depositing
Skills required
Professional skills
- CRM platforms (Optimove, Fast Track, Braze, Solitics)
- HTML/CSS for email
- Segmentation and SQL extracts
- Deliverability: SPF, DKIM, DMARC
- A/B testing
Soft skills
- Copywriting
- Precision on launches
- Quick reaction when metrics dip
Tools
Languages: English B2+; knowing the market language is a strong plus for localised campaigns.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 100 – €2 800 | €2 450 |
| Middle | €3 200 – €4 400 | €3 800 |
| Senior | €4 800 – €6 500 | €5 650 |
| Head / Lead | €7 000 – €10 000 | €8 500 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 400 – €3 400 | €2 900 |
| Senior | €3 600 – €5 000 | €4 300 |
| Head / Lead | €5 500 – €8 000 | €6 750 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 100 – €1 700 | €1 400 |
| Middle | €2 000 – €2 900 | €2 450 |
| Senior | €3 200 – €4 600 | €3 900 |
| Head / Lead | €4 800 – €7 500 | €6 150 |
Bonuses: 10–20% annually based on CRM metrics.
How to break into the profession
From email marketing, support or content roles. One of the most common second steps after support.
Working hours: Monday to Friday, with peaks ahead of major promotions.
Market demand: Very high: CRM is the engine of retention economics, and nearly every operator has a vacancy open.
Where to grow next
Live jobs: CRM Manager (iGaming)
FAQ
Do I need to design and code the emails?
A basic understanding of HTML in email is almost always expected, although in larger teams a dedicated person handles the build.
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