spinhireEmail Marketing Specialist
Makes sure a casino's emails land in the inbox: sets up domains and IPs, warms up sending, builds flows and tests emails.
Email Marketing Specialist, Malta & Cyprus, middle: €3 000–4 100 per month gross · SpinHire data as of
What the role involves
In gambling a bonus email easily ends up in spam: the domain is new, the topic is risky, complaints are high. The email marketer owns the whole channel and above all deliverability: sets up SPF, DKIM and DMARC, warms up new domains and IPs, watches reputation in Postmaster Tools and cleans dead addresses out of the list. On top of that they build automated flows (welcome, reactivation, bonus reminders), code and test emails, and deal with blacklists and abuse complaints. Unlike a CRM manager, who decides which offer goes to which player segment across all channels, the email marketer is responsible for making the email channel itself work and bring in opens and clicks.
Responsibilities
- Set up email infrastructure: SPF, DKIM, DMARC, dedicated IPs and domains
- Domain and IP warm-up strategy, deliverability control
- Monitor reputation and blacklists, handle abuse complaints
- Build and automate flows, segment the list, run A/B tests
- Code and test emails across email clients
- Report on open rate, CTR, bounce rate and spam complaints
How performance is measured
- Inbox placement and deliverability
- Open rate and CTRclick-through rate: share of viewers who clicked
- Bounce rate and spam complaint rate
- Deposits and reactivations from the email channelhow many dormant players were brought back into play
Skills required
Professional skills
- DNS setup for email, SMTP and MTAs
- Domain and IP warm-up, sender reputation management
- Flow automation and segmentation
- HTML/CSS email coding
- List hygiene and blacklist handling
Soft skills
- Being organised and detail-oriented
- Patience through long warm-ups
- Explaining the technical side to marketing
Tools
Languages: For the technical side, documentation-level English is enough. Emails for a market need the geo's language or close work with translators.
Check your pay
Email Marketing Specialist · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 300
- Middle 2–4 years €3 550
- Senior 4–7 years €5 200
- Head / Lead 7+ years or a team €7 750
The next level pays +€1 650 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
Send me «Email Marketing Specialist» jobs from €3 600
Once a week, on Mondays. Email confirmation, one-click unsubscribe.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 000 – €2 600 | €2 300 |
| Middle | €3 000 – €4 100 | €3 550 |
| Senior | €4 400 – €6 000 | €5 200 |
| Head / Lead | €6 500 – €9 000 | €7 750 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 300 – €3 200 | €2 750 |
| Senior | €3 400 – €4 700 | €4 050 |
| Head / Lead | €5 000 – €7 000 | €6 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 000 – €1 500 | €1 250 |
| Middle | €1 700 – €2 600 | €2 150 |
| Senior | €2 800 – €4 000 | €3 400 |
| Head / Lead | €4 200 – €6 000 | €5 100 |
Bonuses: A bonus for deliverability and email channel revenue, usually 10–15% on top of salary. Arbitrage projects sometimes pay a percentage of deposits from email.
How to break into the profession
From email marketing in e-commerce and SaaS, technical support at email services, or system administration. Experience in high-risk niches noticeably improves your chances.
Working hours: Mon–Fri, almost always possible remotely. Warm-ups and big sends sometimes need monitoring outside working hours.
Market demand: Hiring comes from online casinos, platforms and B2B providers with their own player or client base. People who can build email infrastructure from scratch are especially valued.
Where to grow next
Live jobs: Email Marketing Specialist
FAQ
How is an email marketer different from a CRM manager?
A CRM manager builds all communication with players: segments, bonus mechanics, push, SMS, email, calls. An email marketer goes deep on one channel: infrastructure, deliverability, flows and email coding.
Why do casino emails go to spam?
Because of new domains, a risky topic, a dirty list and complaints. The fix is correct DNS records, gradual warm-up, list cleaning and reputation monitoring.
Related roles
More in Marketing & CRM
Hiring a Email Marketing Specialist?
Post a job for €49: it goes into search, into the Marketing & CRM department and onto this page.
Post a job →