spinhireHead of Marketing (iGaming)
Owns the entire flow of new players and makes sure it pays back: budgets, channels, brand and the marketing team.
Head of Marketing (iGaming), Malta & Cyprus, middle: €7 000–9 500 per month gross · SpinHire data as of
What the role involves
A Head of Marketing (iGaming) splits the budget between affiliates, paid traffic, SEO, brand and CRM, and answers for acquisition cost and cohort payback. The extra layer of difficulty is advertising regulation that differs from country to country, plus the challenge of building a brand in a vertical where half the usual channels are closed to you.
Responsibilities
- Acquisition strategy and allocation of the marketing budget
- Leading the affiliate, paid, SEO, CRM and brand teams
- Keeping CAC, LTV and cohort payback under control
- Launching the brand in new markets within local regulation
- Sponsorships and media partnerships
- Reporting to the board
How performance is measured
- CAC and LTV/CACtotal revenue from a player over their lifetime in the product
- Market share and brand awareness
- ROMI by channel
- Delivery against the FTD planFirst Time Deposit: a new player's first deposit
Skills required
Professional skills
- Acquisition unit economics
- Budgeting and marketing P&L
- Deep knowledge of every iGaming acquisition channel
- Gambling advertising regulation
Soft skills
- People leadership
- Strategic thinking
- Board-level communication
Tools
Languages: English C1.
Check your pay
Head of Marketing (iGaming) · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €5 750
- Middle 2–4 years €8 250
- Senior 4–7 years €12 000
- Head / Lead 7+ years or a team €20 000
The next level pays +€3 750 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €5 000 – €6 500 | €5 750 |
| Middle | €7 000 – €9 500 | €8 250 |
| Senior | €10 000 – €14 000 | €12 000 |
| Head / Lead | €15 000 – €25 000 | €20 000 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €3 800 – €5 000 | €4 400 |
| Middle | €5 500 – €7 500 | €6 500 |
| Senior | €8 000 – €11 000 | €9 500 |
| Head / Lead | €12 000 – €18 000 | €15 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €3 200 – €4 500 | €3 850 |
| Middle | €5 000 – €7 000 | €6 000 |
| Senior | €7 500 – €10 000 | €8 750 |
| Head / Lead | €11 000 – €16 000 | €13 500 |
Bonuses: Annual bonus of 30–100% of base salary, sometimes stock options.
How to break into the profession
By running one of the disciplines first: affiliate, performance, CRM or brand.
Working hours: 5/2, with travel to conferences and market offices.
Market demand: Few openings, but employers compete hard for leaders with a proven track record.
Where to grow next
Live jobs: Head of Marketing (iGaming)
FAQ
What do interviewers ask about first?
Hard numbers: the budget you managed, the CAC and LTV you achieved, in which markets and through which channels. Broad talk about brand with no economics behind it does not get you through.
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