spinhireHead of Marketing (iGaming)
Owns the entire flow of new players and makes sure it pays back: budgets, channels, brand and the marketing team.
Who is this and what does he do?
A Head of Marketing (iGaming) splits the budget between affiliates, paid traffic, SEO, brand and CRM, and answers for acquisition cost and cohort payback. The extra layer of difficulty is advertising regulation that differs from country to country, plus the challenge of building a brand in a vertical where half the usual channels are closed to you.
Owns
- Acquisition strategy and allocation of the marketing budget
- Leading the affiliate, paid, SEO, CRM and brand teams
- Keeping CAC, LTV and cohort payback under control
- Launching the brand in new markets within local regulation
- Sponsorships and media partnerships
- Reporting to the board
What metrics are they used to evaluate?
- CAC and LTV/CACtotal revenue from a player over their lifetime in the product
- Market share and brand awareness
- ROMI by channel
- Delivery against the FTD planFirst Time Deposit: a new player's first deposit
What should you be able to do?
Professional skills
- Acquisition unit economics
- Budgeting and marketing P&L
- Deep knowledge of every iGaming acquisition channel
- Gambling advertising regulation
Personal qualities
- People leadership
- Strategic thinking
- Board-level communication
Tools
Languages: English C1.
How much do they pay: salaries by grade
Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.
Malta & Cyprus
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €5 000 – €6 500 | €5 750 |
| Middle | €7 000 – €9 500 | €8 250 |
| Senior | €10 000 – €14 000 | €12 000 |
| Head / Lead | €15 000 – €25 000 | €20 000 |
Poland, Romania, Baltics
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €3 800 – €5 000 | €4 400 |
| Middle | €5 500 – €7 500 | €6 500 |
| Senior | €8 000 – €11 000 | €9 500 |
| Head / Lead | €12 000 – €18 000 | €15 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €3 200 – €4 500 | €3 850 |
| Middle | €5 000 – €7 000 | €6 000 |
| Senior | €7 500 – €10 000 | €8 750 |
| Head / Lead | €11 000 – €16 000 | €13 500 |
Bonuses: Annual bonus of 30–100% of base salary, sometimes stock options.
How to break into the profession
By running one of the disciplines first: affiliate, performance, CRM or brand.
Working hours: 5/2, with travel to conferences and market offices.
Market Demand: Few openings, but employers compete hard for leaders with a proven track record.
Where to grow next
Live jobs: Head of Marketing (iGaming)
FAQ
What do interviewers ask about first?
Hard numbers: the budget you managed, the CAC and LTV you achieved, in which markets and through which channels. Broad talk about brand with no economics behind it does not get you through.
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