Promotions & Bonus Manager
Designs bonuses and promotions that pull players in without eating the margin.
Who is this and what does he do?
The bonus is a casino's main growth lever and, at the same time, its main way of losing money. The Promotions & Bonus Manager designs the mechanic (wagering requirements, cashback, free spins, missions, tournaments), costs it out, sets it up in the back office, checks it on test accounts and makes sure bonus hunters can't break it. It's a role at the intersection of product, maths and operations.
Owns
- Design bonus mechanics and calculate their cost
- Set up promotions in the back office and test them before launch
- Control the bonus budget and bonus cost / NGR
- Detect abuse and work with anti-fraud on bonus hunters
- Maintain promotion terms together with legal and compliance
- Analyse promo results and report on them
What metrics are they used to evaluate?
- Bonus cost / NGRvalue of bonuses issued relative to net gaming revenue
- Promo participant to deposit conversion
- Bonus abuse rate
- Active player uplift during the promotion
What should you be able to do?
Professional skills
- Bonus cost and expected return calculations
- Bonus engine back office
- Excel at modelling level
- Regulatory requirements for promotion terms
Personal qualities
- Attention to detail — a mistake in the wagering requirement costs tens of thousands
- Product thinking
- Willingness to push back on marketing
Tools
Languages: English B2+.
How much do they pay: salaries by grade
Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.
Malta & Cyprus
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €2 100 – €2 800 | €2 450 |
| Middle | €3 200 – €4 300 | €3 750 |
| Senior | €4 600 – €6 200 | €5 400 |
| Head / Lead | €6 800 – €9 000 | €7 900 |
Poland, Romania, Baltics
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 400 – €3 300 | €2 850 |
| Senior | €3 600 – €4 900 | €4 250 |
| Head / Lead | €5 200 – €7 200 | €6 200 |
Remote · Tbilisi, Yerevan, Kyiv
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 100 – €1 700 | €1 400 |
| Middle | €2 000 – €2 800 | €2 400 |
| Senior | €3 100 – €4 300 | €3 700 |
| Head / Lead | €4 600 – €6 500 | €5 550 |
Bonuses: 10–20% annually, often tied to staying within the bonus budget.
How to break into the profession
From support, casino operations or CRM. People with a mathematical mindset do well here.
Working hours: 5/2, with on-call during major tournaments and seasonal promotions.
Market Demand: Growing demand: the fiercer the competition for players, the more bonus cost control matters.
Where to grow next
Live jobs: Promotions & Bonus Manager
FAQ
What is a bonus hunter?
A player who signs up purely for a generous bonus mechanic and leaves the moment the wagering requirement is cleared. The Promotions & Bonus Manager's job is to set the terms so that these players don't drain the budget.
Related professions
More in Casino operations
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