spinhireContent Manager (iGaming)
Writes and maintains all of the brand's copy: the website, game reviews, promos, emails and SEO articles, always aware of what can and cannot be said in this vertical.
Content Manager (iGaming), Malta & Cyprus, middle: €2 600–3 500 per month gross · SpinHire data as of
What the role involves
Gambling content is bound by regulation: you cannot promise winnings, you must show age restrictions and wagering requirements, and promo wording is signed off by compliance. At the same time the volume is huge: reviews for hundreds of games, landing pages for every geo, emails, promotion terms. The role often doubles up with SEO and localisation.
Responsibilities
- Writing and editing website copy, promos and email campaigns
- Game reviews and landing pages for SEO clusters
- Running the content calendar and managing freelance writers
- Getting wording approved by compliance
- Localising content for individual markets
How performance is measured
- Organic traffic to your pages
- Landing page conversion
- Content volume and on-time delivery
Skills required
Professional skills
- Copywriting and editing
- SEO fundamentals and keyword research
- CMS
- Understanding of advertising restrictions
Soft skills
- Writing speed
- Attention to detail
- Ability to work within an editorial style guide
Tools
Languages: Native speaker of the brand's language plus English B2+ for working with the team.
Check your pay
Content Manager (iGaming) · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 000
- Middle 2–4 years €3 050
- Senior 4–7 years €4 400
- Head / Lead 7+ years or a team €6 500
The next level pays +€1 350 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 700 – €2 300 | €2 000 |
| Middle | €2 600 – €3 500 | €3 050 |
| Senior | €3 800 – €5 000 | €4 400 |
| Head / Lead | €5 500 – €7 500 | €6 500 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 200 – €1 700 | €1 450 |
| Middle | €1 900 – €2 700 | €2 300 |
| Senior | €3 000 – €4 000 | €3 500 |
| Head / Lead | €4 500 – €6 000 | €5 250 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €900 – €1 400 | €1 150 |
| Middle | €1 600 – €2 400 | €2 000 |
| Senior | €2 600 – €3 600 | €3 100 |
| Head / Lead | €4 000 – €5 500 | €4 750 |
Bonuses: 5–12% annually.
How to break into the profession
From copywriting, journalism or SEO writing. One of the more accessible routes into the industry for people with a humanities background.
Working hours: 5/2, often remote.
Market demand: Steady demand, especially for native speakers of growth-market languages: Portuguese, Spanish, Japanese.
Where to grow next
Live jobs: Content Manager (iGaming)
FAQ
Do I need to understand gambling itself?
Yes. Shallow copy stands out immediately in this vertical and does not rank. Employers check product knowledge with a test assignment.
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