spinhireRetention Manager
Responsible for making sure a player doesn't leave after the first deposit: you build communication flows, bonus mechanics and lifecycle segments.
Who is this and what does he do?
Acquiring a player costs €50–300, so the entire casino economy rests on how long they stay after registration. The Retention Manager works with segments (new, active, dormant, churned) and runs a dedicated mechanic for each: welcome flows, missions, tournaments, cashback, reactivation offers. Unlike a VIP Manager, you don't talk to players one-to-one — you design the system that does it automatically, then work out whether the bonus budget paid for itself.
Owns
- Segment the player base by lifecycle stage and player value
- Launch and maintain automated flows: email, SMS, push, on-site
- Plan the bonus calendar and promo mechanics a month ahead
- A/B test offers, subject lines and mechanics, and analyse the results
- Control the bonus budget: bonus cost against incremental NGR
- Reactivate dormant segments and fight churn
- Work hand in hand with the CRM, analytics and content teams
What metrics are they used to evaluate?
- Retention D7 / D30 / D90share of players who come back N days after registering or depositing
- Reactivation ratehow many dormant players were brought back into play
- Bonus cost / NGRvalue of bonuses issued relative to net gaming revenue
- Cohort ARPU and LTVaverage revenue per player over a period
- First-to-second deposit conversion
What should you be able to do?
Professional skills
- CRM platforms and journey building
- Cohort analysis and player unit economics
- Basic SQL for pulling segments
- Bonus mechanics: wagering requirements, cashback, free spins, missions
- A/B testing and statistical significance
Personal qualities
- Analytical mindset
- Ability to defend a budget with numbers
- Cross-team coordination
- Fast reaction when metrics dip
Tools
Languages: English B2+ as the working language. Knowing the market language is a plus, not a requirement.
How much do they pay: salaries by grade
Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.
Malta & Cyprus
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €2 300 – €3 000 | €2 650 |
| Middle | €3 400 – €4 500 | €3 950 |
| Senior | €4 800 – €6 500 | €5 650 |
| Head / Lead | €7 000 – €10 000 | €8 500 |
Poland, Romania, Baltics
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 600 – €2 200 | €1 900 |
| Middle | €2 500 – €3 500 | €3 000 |
| Senior | €3 800 – €5 200 | €4 500 |
| Head / Lead | €5 500 – €7 500 | €6 500 |
Remote · Tbilisi, Yerevan, Kyiv
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 200 – €1 800 | €1 500 |
| Middle | €2 000 – €3 000 | €2 500 |
| Senior | €3 200 – €4 500 | €3 850 |
| Head / Lead | €4 800 – €7 000 | €5 900 |
Bonuses: Annual or quarterly bonus of 10–25% of base salary, tied to retention metrics and bonus-budget efficiency.
How to break into the profession
People come in from CRM marketing, the VIP team or analytics. A good entry point is junior CRM executive: build campaigns, run the promo calendar, and a year later take ownership of a segment.
Working hours: Standard 5/2, with peaks ahead of major promos and tournaments. Occasional weekend on-call when a big campaign is live.
Market Demand: Consistently high demand: every operator hits a retention wall soon after launch. Employers value candidates who can show, in numbers, how their campaigns moved NGR.
Where to grow next
Live jobs: Retention Manager
FAQ
How does a Retention Manager differ from a CRM Manager?
In practice the roles often overlap. Where they are split, CRM owns the channels and the technical delivery of communications, while retention owns segment economics and bonus mechanics.
Do I need SQL?
Not for junior roles, but almost always from mid-level up: being able to pull a segment and check a campaign's results without waiting for an analyst makes you several times faster.
Related professions
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