Product Manager (iGaming) · Marketing & CRM

Product Manager (iGaming)

Owns the product end to end: the registration and deposit funnel, the lobby, the mobile app, and how all of it moves the money.

Who is this and what does he do?

A Product Manager (iGaming) works with a funnel where every step is regulated: mandatory verification, limits, disclosure requirements. You find where players drop off between sign-up and first deposit, prioritise the backlog with engineering, run A/B tests and defend decisions with economics. In larger companies product is split into areas: payments, lobby, mobile apps, bonus engine.

Owns

  • Funnel analysis and finding the drop-off points
  • Owning and prioritising the product backlog
  • Briefing engineering and accepting delivered work
  • A/B testing product hypotheses
  • Working with compliance on product requirements
  • Measuring the impact of releases on metrics

What metrics are they used to evaluate?

  • Registration → first deposit conversion
  • Retention and session frequencyshare of players who come back N days after registering or depositing
  • Feature delivery velocity
  • ARPUaverage revenue per player over a period

What should you be able to do?

Professional skills

  • Product analytics and A/B testing
  • SQL
  • Working with design and engineering
  • Understanding of payment and bonus mechanics

Personal qualities

  • Prioritisation
  • Making the case with numbers
  • Cross-team leadership

Tools

Jira, ConfluenceAmplitude / MixpanelFigmaSQL, Metabase

Languages: English C1.

How much do they pay: salaries by grade

Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.

Malta & Cyprus

GradeFork, €/monthMedian
Junior €2 600 – €3 400 €3 000
Middle €4 200 – €5 800 €5 000
Senior €6 500 – €9 000 €7 750
Head / Lead €10 000 – €15 000 €12 500

Poland, Romania, Baltics

GradeFork, €/monthMedian
Junior €2 000 – €2 700 €2 350
Middle €3 200 – €4 500 €3 850
Senior €5 000 – €7 000 €6 000
Head / Lead €8 000 – €12 000 €10 000

Remote · Tbilisi, Yerevan, Kyiv

GradeFork, €/monthMedian
Junior €1 600 – €2 300 €1 950
Middle €2 800 – €4 000 €3 400
Senior €4 500 – €6 500 €5 500
Head / Lead €7 000 – €11 000 €9 000

Bonuses: 10–25% annually; product-led companies sometimes add stock options.

How to break into the profession

From product roles outside the industry, from analytics, or from casino operations with a strong product bent.

Working hours: 5/2, with plenty of hybrid and remote openings.

Market Demand: High demand, especially for PMs with payments and mobile app experience.

Where to grow next

Senior Product ManagerHead of ProductCPO

Live jobs: Product Manager (iGaming)

Product OwnerEveryMatrix · București on request Product Manager / iGaming / Online Casino (UK Market)Bright Solutions Marketing · Remote on request Principal Product Manager, Basketball ProductsGenius Sports · New York, United States $230 000–270 000/year Principal Product Manager, American Football ProductsGenius Sports · New York, United States $230 000–270 000/year Senior Product Manager, Global Games Product Management (Las Vegas, NV, US)Aristocrat · Las Vegas, NV, US $108 500–201 500/year Senior Product Manager - Accounts and PaymentsPrizePicks · Atlanta, Remote $165 000–180 000/year
All jobs for this role →

FAQ

Can I move over from product in fintech?

Yes, it is one of the most natural transitions: the funnel, payments and regulatory constraints work in much the same way.

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