spinhireCasino Content Manager
Decides which games make it into the lobby, how they're positioned, and which of them will actually make money in a given market.
Who is this and what does he do?
A large operator carries 5,000–12,000 games from 60+ providers in its lobby. The Casino Content Manager onboards new releases, curates collections and recommendations, tracks each provider's share of turnover and cuts what isn't working. The role blends provider negotiations, back-office work and constant analysis: which game holds a session on the Japanese market, and which one flops in Brazil.
Owns
- Onboard new games and providers in the platform back office
- Configure the lobby, collections, banners and recommendations per geo
- Analyse turnover and retention by game and provider
- Negotiate exclusives, tournaments and promo terms with providers
- Localise the game portfolio to each market's licence requirements
- Plan the release calendar a quarter ahead
What metrics are they used to evaluate?
- Turnover and GGR by gameGross Gaming Revenue: bets minus winnings
- Share of new games in turnovertotal betting turnover over a period
- Average session length
- Time from release to lobby
What should you be able to do?
Professional skills
- Platform back office and content aggregators
- Understanding of RTP, volatility and slot mechanics
- Game turnover analytics
- Licence content requirements (MGA, UKGC, Curacao)
Personal qualities
- A trained eye for the product
- Negotiating with providers
- Rigour with data
Tools
Languages: English B2+ is a must.
How much do they pay: salaries by grade
Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.
Malta & Cyprus
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €2 100 – €2 800 | €2 450 |
| Middle | €3 100 – €4 200 | €3 650 |
| Senior | €4 500 – €6 000 | €5 250 |
| Head / Lead | €6 500 – €9 000 | €7 750 |
Poland, Romania, Baltics
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 300 – €3 200 | €2 750 |
| Senior | €3 500 – €4 800 | €4 150 |
| Head / Lead | €5 000 – €7 000 | €6 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 100 – €1 600 | €1 350 |
| Middle | €1 900 – €2 700 | €2 300 |
| Senior | €3 000 – €4 200 | €3 600 |
| Head / Lead | €4 500 – €6 500 | €5 500 |
Bonuses: Annual bonus of 10–15%, sometimes tied to the share of new releases in turnover.
How to break into the profession
Often the first step up after support or junior operations. People also arrive from game provider teams — the supplier side.
Working hours: 5/2, with peaks ahead of major releases and around industry trade shows.
Market Demand: Moderate but steady demand. Employers value candidates with hands-on experience of specific markets — LatAm, Asia, the Nordics.
Where to grow next
Live jobs: Casino Content Manager
FAQ
Do I need to play slots myself?
You absolutely need to understand the mechanics, otherwise you can't explain why one game holds a session and another doesn't. Employers expect a trained eye for the product.
Related professions
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