spinhireCasino Content Manager
Decides which games make it into the lobby, how they're positioned, and which of them will actually make money in a given market.
Casino Content Manager, Malta & Cyprus, middle: €3 100–4 200 per month gross · SpinHire data as of
What the role involves
A large operator carries 5,000–12,000 games from 60+ providers in its lobby. The Casino Content Manager onboards new releases, curates collections and recommendations, tracks each provider's share of turnover and cuts what isn't working. The role blends provider negotiations, back-office work and constant analysis: which game holds a session on the Japanese market, and which one flops in Brazil.
Responsibilities
- Onboard new games and providers in the platform back office
- Configure the lobby, collections, banners and recommendations per geo
- Analyse turnover and retention by game and provider
- Negotiate exclusives, tournaments and promo terms with providers
- Localise the game portfolio to each market's licence requirements
- Plan the release calendar a quarter ahead
How performance is measured
- Turnover and GGR by gameGross Gaming Revenue: bets minus winnings
- Share of new games in turnovertotal betting turnover over a period
- Average session length
- Time from release to lobby
Skills required
Professional skills
- Platform back office and content aggregators
- Understanding of RTP, volatility and slot mechanics
- Game turnover analytics
- Licence content requirements (MGA, UKGC, Curacao)
Soft skills
- A trained eye for the product
- Negotiating with providers
- Rigour with data
Tools
Languages: English B2+ is a must.
Check your pay
Casino Content Manager · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 450
- Middle 2–4 years €3 650
- Senior 4–7 years €5 250
- Head / Lead 7+ years or a team €7 750
The next level pays +€1 600 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 100 – €2 800 | €2 450 |
| Middle | €3 100 – €4 200 | €3 650 |
| Senior | €4 500 – €6 000 | €5 250 |
| Head / Lead | €6 500 – €9 000 | €7 750 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 300 – €3 200 | €2 750 |
| Senior | €3 500 – €4 800 | €4 150 |
| Head / Lead | €5 000 – €7 000 | €6 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 100 – €1 600 | €1 350 |
| Middle | €1 900 – €2 700 | €2 300 |
| Senior | €3 000 – €4 200 | €3 600 |
| Head / Lead | €4 500 – €6 500 | €5 500 |
Bonuses: Annual bonus of 10–15%, sometimes tied to the share of new releases in turnover.
How to break into the profession
Often the first step up after support or junior operations. People also arrive from game provider teams — the supplier side.
Working hours: 5/2, with peaks ahead of major releases and around industry trade shows.
Market demand: Moderate but steady demand. Employers value candidates with hands-on experience of specific markets — LatAm, Asia, the Nordics.
Where to grow next
Live jobs: Casino Content Manager
FAQ
Do I need to play slots myself?
You absolutely need to understand the mechanics, otherwise you can't explain why one game holds a session and another doesn't. Employers expect a trained eye for the product.
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