B2B Account Manager / Key Account Manager
Looks after operators that have already signed with a game provider, platform or PSP: gets them live, grows their turnover and keeps them from moving to a competitor.
B2B Account Manager / Key Account Manager, Malta & Cyprus, middle: €3 100–4 200 per month gross · SpinHire data as of
What the role involves
Once the contract is signed, the client passes to the account manager. At a slot provider that means winning a good spot in the operator's lobby, agreeing tournaments and free spins for releases and getting new games in ahead of competitors. At a platform or payment provider it means running the launch, settling invoice disputes and technical incidents, and offering new modules. The manager watches each operator's GGR and sees where turnover is dropping and why. With key clients they talk every day in shared Telegram or Slack chats, and once a quarter they run a results review and discuss expanding the contract.
Responsibilities
- Manage a portfolio of operators after contract signature
- Coordinate launches: integration, releases, lobby, promos
- Analyse GGR, turnover and engagement for each client
- Joint campaigns: tournaments, free spins, network promotions
- Upsell new games, modules and markets
- Resolve escalations on technical incidents, invoices and payouts
- Run regular business reviews with key clients
How performance is measured
- Portfolio GGR and turnoverGross Gaming Revenue: bets minus winnings
- Client retention (churn)share of players who come back N days after registering or depositing
- Upsell revenue
- Number of active games or modules per operator
Skills required
Professional skills
- Provider and operator metrics: GGR, RTP, turnover, ARPU
- Understanding of integrations and aggregators
- Working with client BI reports
- Promo mechanics: tournaments, jackpots, free spins
- Contracts and invoicing
Soft skills
- Long-term, trusted client relationships
- Proactivity and being first with ideas
- Composure in escalations
Tools
Languages: English B2+ is mandatory. For Asia employers look for native Chinese, Korean or Japanese speakers; for LatAm, Spanish and Portuguese.
Check your pay
B2B Account Manager / Key Account Manager · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 450
- Middle 2–4 years €3 650
- Senior 4–7 years €5 250
- Head / Lead 7+ years or a team €7 750
The next level pays +€1 600 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 100 – €2 800 | €2 450 |
| Middle | €3 100 – €4 200 | €3 650 |
| Senior | €4 500 – €6 000 | €5 250 |
| Head / Lead | €6 500 – €9 000 | €7 750 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 300 – €3 200 | €2 750 |
| Senior | €3 400 – €4 600 | €4 000 |
| Head / Lead | €5 000 – €7 000 | €6 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 000 – €1 500 | €1 250 |
| Middle | €1 700 – €2 600 | €2 150 |
| Senior | €2 800 – €4 000 | €3 400 |
| Head / Lead | €4 200 – €6 000 | €5 100 |
Bonuses: A quarterly bonus for portfolio GGR growth and client retention, plus a percentage of upsells.
How to break into the profession
From affiliate management, casino product, game content or B2B client support. You need to understand how an operator makes money and what drives game turnover.
Working hours: Mon–Fri, remote or hybrid in Malta, Cyprus and Eastern Europe. Hours are adjusted to clients' time zones.
Market demand: Hiring comes from slot and live casino providers, aggregators, platforms and PSPs, especially for Asia, LatAm and the US (sweepstakes).
Where to grow next
Live jobs: B2B Account Manager / Key Account Manager
FAQ
How is a B2B account manager different from sales?
Sales finds and signs the client. The account manager takes over after the contract and is responsible for the operator growing and renewing.
How is it different from a VIP manager?
A VIP manager works with casino players. A B2B account manager works with companies: operators that have connected the games or the platform.
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