B2B Account Manager / Key Account Manager · Sales & BizDev

B2B Account Manager / Key Account Manager

Looks after operators that have already signed with a game provider, platform or PSP: gets them live, grows their turnover and keeps them from moving to a competitor.

B2B Account Manager / Key Account Manager, Malta & Cyprus, middle: €3 100–4 200 per month gross · SpinHire data as of

B2B Account Manager / Key Account Manager in iGaming — Looks after operators that have already signed with a game provider, platform or PSP: gets them live, grows their turnover and keeps them from moving to a competitor.

What the role involves

Once the contract is signed, the client passes to the account manager. At a slot provider that means winning a good spot in the operator's lobby, agreeing tournaments and free spins for releases and getting new games in ahead of competitors. At a platform or payment provider it means running the launch, settling invoice disputes and technical incidents, and offering new modules. The manager watches each operator's GGR and sees where turnover is dropping and why. With key clients they talk every day in shared Telegram or Slack chats, and once a quarter they run a results review and discuss expanding the contract.

Responsibilities

  • Manage a portfolio of operators after contract signature
  • Coordinate launches: integration, releases, lobby, promos
  • Analyse GGR, turnover and engagement for each client
  • Joint campaigns: tournaments, free spins, network promotions
  • Upsell new games, modules and markets
  • Resolve escalations on technical incidents, invoices and payouts
  • Run regular business reviews with key clients

How performance is measured

  • Portfolio GGR and turnoverGross Gaming Revenue: bets minus winnings
  • Client retention (churn)share of players who come back N days after registering or depositing
  • Upsell revenue
  • Number of active games or modules per operator

Skills required

Professional skills

  • Provider and operator metrics: GGR, RTP, turnover, ARPU
  • Understanding of integrations and aggregators
  • Working with client BI reports
  • Promo mechanics: tournaments, jackpots, free spins
  • Contracts and invoicing

Soft skills

  • Long-term, trusted client relationships
  • Proactivity and being first with ideas
  • Composure in escalations

Tools

Salesforce, HubSpotProvider back office and BI (Tableau, Power BI)JiraSlack, Telegram

Languages: English B2+ is mandatory. For Asia employers look for native Chinese, Korean or Japanese speakers; for LatAm, Spanish and Portuguese.

Check your pay

Experience
Country

B2B Account Manager / Key Account Manager · Middle · Malta

Low end€3 100
Median€3 650
High end€4 200

SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.

How pay grows over time

  1. Training 3–6 months Start
  2. Junior under 2 years €2 450
  3. Middle 2–4 years €3 650
  4. Senior 4–7 years €5 250
  5. Head / Lead 7+ years or a team €7 750

The next level pays +€1 600 a month on average.

Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.

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Pay: salary bands by seniority

Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.

Malta & Cyprus

LevelSalary range, €/monthMedian
Junior €2 100 – €2 800 €2 450
Middle €3 100 – €4 200 €3 650
Senior €4 500 – €6 000 €5 250
Head / Lead €6 500 – €9 000 €7 750

Poland, Romania, Baltics

LevelSalary range, €/monthMedian
Junior €1 500 – €2 000 €1 750
Middle €2 300 – €3 200 €2 750
Senior €3 400 – €4 600 €4 000
Head / Lead €5 000 – €7 000 €6 000

Remote · Tbilisi, Yerevan, Kyiv

LevelSalary range, €/monthMedian
Junior €1 000 – €1 500 €1 250
Middle €1 700 – €2 600 €2 150
Senior €2 800 – €4 000 €3 400
Head / Lead €4 200 – €6 000 €5 100

Bonuses: A quarterly bonus for portfolio GGR growth and client retention, plus a percentage of upsells.

How to break into the profession

From affiliate management, casino product, game content or B2B client support. You need to understand how an operator makes money and what drives game turnover.

Working hours: Mon–Fri, remote or hybrid in Malta, Cyprus and Eastern Europe. Hours are adjusted to clients' time zones.

Market demand: Hiring comes from slot and live casino providers, aggregators, platforms and PSPs, especially for Asia, LatAm and the US (sweepstakes).

Where to grow next

Senior Account ManagerHead of Account ManagementHead of Business Development

Live jobs: B2B Account Manager / Key Account Manager

Technical Account ManagerLight & Wonder · Montreal, Canada on request Senior Key Account ManagerEvolution · St. Julian's, Malta on request Technical Account ManagerAristocrat · Lansing, MI, US on request Senior Client Success SpecialistSportradar US · Montevideo, Uruguay on request Senior Client Success SpecialistSportradar Integrity · Montevideo, Uruguay on request Senior Client Success SpecialistSportradar US · São Paulo, Brazil on request
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FAQ

How is a B2B account manager different from sales?

Sales finds and signs the client. The account manager takes over after the contract and is responsible for the operator growing and renewing.

How is it different from a VIP manager?

A VIP manager works with casino players. A B2B account manager works with companies: operators that have connected the games or the platform.

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