Ad Network Sales Manager
Sells an ad network's traffic (push, pop, native, in-app) to media buying teams, affiliates and advertisers, and helps them scale their campaigns.
Ad Network Sales Manager, Malta & Cyprus, middle: €3 000–4 200 per month gross · SpinHire data as of
What the role involves
An ad network lives on how much budget advertisers spend on its inventory. The sales manager brings in media buying teams and direct advertisers from gambling, sweepstakes, crypto and dating, explains which formats and geos work, helps with the first launch and makes sure the client doesn't leave after a failed test. They speak the buyers' language: CPM, CPC, CR, ROI, placement quality, fraud filters. Some clients come from Affiliate World and MAC, some from cold outreach on Telegram. A good manager grows clients' deposits in the network month after month.
Responsibilities
- Bring media buying teams, affiliates and direct advertisers into the network
- Advise on formats, geos, bids and targeting
- Support test launches and review first results
- Grow existing clients' budgets and upsell new formats
- Handle traffic quality complaints together with the anti-fraud team
- Prepare commercial proposals, media plans and top-up bonuses
- Represent the network at Affiliate World, MAC and SiGMA
How performance is measured
- Client spend (ad turnover) in the networktotal betting turnover over a period
- Number of new active advertisers
- Client retention after the testshare of players who come back N days after registering or depositing
- Network revenue and margin on your portfolioprofit share of betting turnover
Skills required
Professional skills
- Push, pop, native and in-app formats and how they work by vertical
- Buying models: CPM, CPC, CPA, SmartCPM
- Tracking and postbacks (S2S), stats reconciliation
- Understanding of fraud and placement quality
- Your own network of buyers and advertisers
Soft skills
- Cold sales and reaching decision-makers
- A consultative style rather than hard selling
- Fast response in chats
Tools
Languages: English B2+ for international clients, Russian for CIS teams.
Check your pay
Ad Network Sales Manager · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 350
- Middle 2–4 years €3 600
- Senior 4–7 years €5 250
- Head / Lead 7+ years or a team €7 750
The next level pays +€1 650 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 000 – €2 700 | €2 350 |
| Middle | €3 000 – €4 200 | €3 600 |
| Senior | €4 500 – €6 000 | €5 250 |
| Head / Lead | €6 500 – €9 000 | €7 750 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 200 – €3 200 | €2 700 |
| Senior | €3 400 – €4 800 | €4 100 |
| Head / Lead | €5 000 – €7 000 | €6 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €900 – €1 300 | €1 100 |
| Middle | €1 500 – €2 500 | €2 000 |
| Senior | €2 600 – €4 000 | €3 300 |
| Head / Lead | €4 000 – €6 000 | €5 000 |
Bonuses: A percentage of the spend or margin of the clients you bring in, with no cap. When the plan is hit, a middle manager's total income reaches $4–5k a month.
How to break into the profession
Most come from media buying on push and pop or from CPA network management. A year or more of B2B sales in adtech is valued most.
Working hours: Remote, Mon–Fri, chatting with clients across time zones. 3–5 conferences a year.
Market demand: Hiring comes from push, pop and native networks, in-app platforms and CPA networks focused on gambling. Managers with a network of CIS media buying teams are especially valued.
Where to grow next
Live jobs: Ad Network Sales Manager
FAQ
How is an ad network sales manager different from BizDev in media buying?
A media buying team's BizDev looks for where to sell the team's traffic. A network sales manager sells the network's inventory, the traffic source itself, to buyers and advertisers.
Do I need media buying experience?
It helps a lot: a manager who has run push campaigns themselves finds common ground with buyers faster and can suggest working setups.
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