spinhireMedia Buyer (iGaming)
Buys paid traffic on the company's budget and is accountable for one thing: every player has to cost less than they bring in.
Who is this and what does he do?
A Media Buyer in gambling operates in a world where half the ad platforms ban gambling ads outright. Hence the specifics: cloaking and account warm-up on grey sources, Facebook, Google UAC, TikTok, push and pop networks, ASO apps, and creatives built to survive strict moderation. The key metric is cost per first deposit and cohort payback. The role lives and dies by discipline — a budget can burn through in hours.
Owns
- Launch and optimise paid campaigns by geo and traffic source
- Work on creatives and landing pages
- Control CPA, ROMI and cohort payback
- Scale winning funnels and hunt for new traffic sources
- Work with the anti-fraud team on traffic quality
- Report on budget spend
What metrics are they used to evaluate?
- CPA / CPD (cost per deposit)cost of acquiring one player
- ROMI by cohort
- Total budget spent
- Share of creatives passing moderation
What should you be able to do?
Professional skills
- Facebook Ads, Google Ads/UAC, TikTok Ads
- Push/pop and in-app networks
- Trackers (Keitaro, Voluum, Binom)
- Cohort analytics and unit economics
- Fundamentals of cloaking and anti-ban practices
Personal qualities
- Rapid hypothesis testing
- Financial discipline
- Resilience to bans and drawdowns
Tools
Languages: English B1+ is enough; a large part of the market is Russian-speaking.
How much do they pay: salaries by grade
Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.
Malta & Cyprus
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €2 000 – €2 800 | €2 400 |
| Middle | €3 200 – €4 500 | €3 850 |
| Senior | €5 000 – €7 500 | €6 250 |
| Head / Lead | €8 000 – €13 000 | €10 500 |
Poland, Romania, Baltics
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 400 – €2 000 | €1 700 |
| Middle | €2 400 – €3 500 | €2 950 |
| Senior | €4 000 – €5 800 | €4 900 |
| Head / Lead | €6 000 – €9 500 | €7 750 |
Remote · Tbilisi, Yerevan, Kyiv
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €1 000 – €1 700 | €1 350 |
| Middle | €2 000 – €3 200 | €2 600 |
| Senior | €3 500 – €5 500 | €4 500 |
| Head / Lead | €5 500 – €9 000 | €7 250 |
Bonuses: Often the main source of income: a percentage of profit on your funnels, from 5 to 30% depending on the team's model.
How to break into the profession
From traffic arbitrage or e-commerce performance marketing. The formal bar is low, but the real one is high: employers ask about budgets spent and ROI delivered.
Working hours: Mon–Fri, mostly remote. Campaigns need watching at weekends too.
Market Demand: Very high demand, but high turnover too: results show within a couple of months.
Where to grow next
Live jobs: Media Buyer (iGaming)
FAQ
Do I need my own proven funnels to get hired?
At senior level, effectively yes — employers ask for case studies with numbers. Juniors are taken into teams with ready-made sources and trained up.
Related professions
More in Affiliates & media buying
Hiring a Media Buyer (iGaming)?
Post a job for €49: it goes into search, into the Affiliates & media buying department and onto this page.
Post a job →