spinhireMedia Buyer (iGaming)
Buys ads on Facebook, Google UAC, TikTok or in-app and turns budget into player deposits while keeping the setup in profit.
Media Buyer (iGaming), Malta & Cyprus, middle: €3 200–4 500 per month gross · SpinHire data as of
What the role involves
A media buyer in gambling works in one of three set-ups. In-house at an operator: the company's own casino brand, its own product and the company's budget. A media buying team: runs traffic to affiliate programme offers on CPA or a Spend model and shares profit with the buyer. Solo: your own money, your own risk. The sources are almost everywhere the same: Facebook, Google UAC, TikTok, in-app, push, PWAs and ASO apps. Geos split into Tier-1 with expensive traffic and Tier-3 with volume. Accounts are prepared by the farmer, landing pages and apps by the tech specialist, creatives by the creative designer. What's left for the buyer is finding the setup, testing, scaling and the numbers: spend, ROI, cost per deposit.
Responsibilities
- Launch campaigns on FB, Google UAC, TikTok, in-app or push for specific geos and offers
- Find and test setups: offer + creative + app or landing page + targeting
- Scale profitable setups by spend, geo and accounts
- Brief the creative designer and tech specialist, request accounts and consumables from the farmer
- Daily control of spend, CPA, ROI and traffic quality in the tracker
- Report profit and tests to the team lead, reconcile with the affiliate programme or product
How performance is measured
- Monthly profit and ROI by setupreturn on investment: revenue generated per euro spent
- Spend volume: from $10–20k a month for a middle to $3k+ a day for a senior
- Cost per FTD (first deposit) and deposit-to-registration rateFirst Time Deposit: a new player's first deposit
- Share of accounts surviving and creatives passing moderation
Skills required
Professional skills
- Facebook Ads, Google Ads/UAC, TikTok Ads or in-app networks
- Working with PWAs and ASO apps for gambling
- Trackers (Keitaro, Binom) and end-to-end analytics
- Economics of CPA, RevShare and Spend deals
- Anti-detect browsers, proxies, agency and farmed accounts
Soft skills
- Composure through bans and drawdowns
- Discipline when spending someone else's budget
- Briefing the designer and the tech person clearly
Tools
Languages: Inside teams everything is in Russian or Ukrainian; English is needed for ad dashboards and talking to the affiliate programme. In-house roles at European operators ask for B2.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 000 – €2 800 | €2 400 |
| Middle | €3 200 – €4 500 | €3 850 |
| Senior | €5 000 – €7 500 | €6 250 |
| Head / Lead | €8 000 – €13 000 | €10 500 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 400 – €2 000 | €1 700 |
| Middle | €2 400 – €3 500 | €2 950 |
| Senior | €4 000 – €5 800 | €4 900 |
| Head / Lead | €6 000 – €9 500 | €7 750 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €500 – €800 | €650 |
| Middle | €800 – €1 200 | €1 000 |
| Senior | €1 200 – €1 800 | €1 500 |
| Head / Lead | €1 800 – €3 000 | €2 400 |
Bonuses: A team buyer's main income is a percentage of profit on a sliding scale: usually 10–30%, up to 40–50% on CPA for strong buyers, around 30% on Spend deals. The $500–1,000 base is more of a safety net; a middle making $10–20k profit a month ends up earning many times the base.
How to break into the profession
Most come in from farmer, buyer's assistant or tech specialist roles, less often from performance marketing. Juniors with 3–6 months of experience in any vertical (nutra, crypto, sweepstakes) are hired and trained; for middle roles employers ask for fresh case studies from the last 1–3 months.
Working hours: Remote or in an office in Kyiv, Prague or Tbilisi. Campaigns are checked every day, weekends included; you need to be reachable almost all the time.
Market demand: Buyers are constantly sought by arbitrage teams, operators' in-house media buying and product casinos with their own brands. Most openings are for Google UAC, Facebook and in-app on Tier-3, with separate searches for Tier-1 and Asia (Korea, India).
Where to grow next
Live jobs: Media Buyer (iGaming)
FAQ
How much does a media buyer earn in gambling?
The base is $500–800 for a junior, around $1,000 for a middle and $1,500–2,000 for a senior. A percentage of profit comes on top, so a middle who's consistently in profit reaches $3–5k a month, and a strong senior more.
What is the sliding scale and percentage of profit?
The scale sets the buyer's share of the net profit on their setups: profit minus spend and consumables. The higher the month's profit, the higher the percentage: roughly 10% at the start and up to 30–50% at large volumes.
How is in-house different from an arbitrage team?
In-house runs traffic to the operator's own product: budgets are steadier, the offers are always the same and the percentage is usually lower. A team runs traffic to affiliate offers on CPA or Spend, with a wider choice of geos and offers and a higher scale, but tougher profit requirements.
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