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Head of Affiliates · Affiliates & media buying

Head of Affiliates

Owns the entire affiliate channel: strategy, the team of managers, payout terms and the channel P&L.

Head of Affiliates, Malta & Cyprus, middle: €5 500–7 500 per month gross · SpinHire data as of

Head of Affiliates in iGaming — Owns the entire affiliate channel: strategy, the team of managers, payout terms and the channel P&L.

What the role involves

The Head of Affiliates decides which markets to grow in and on which model, where an aggressive CPA is acceptable and where it has to be RevShare only, and how to protect the business from fraud and overpayment. You lead the affiliate management team, negotiate with the biggest networks and media, and set targets for FTDs and margin. It is a role with direct accountability for money and a strong public side — conferences and industry relationships.

Responsibilities

  • Affiliate channel strategy by market and payout model
  • Lead the team of affiliate managers
  • Negotiate with the largest networks and media partners
  • Control the channel P&L: payouts against NGR
  • Set the policy on fraud and abuse
  • Represent the brand at industry events

How performance is measured

  • Affiliate channel NGR and ROINet Gaming Revenue: revenue after winnings, bonuses and taxes
  • Channel share of total player acquisition
  • Acquisition cost (CPA) against LTVtotal revenue from a player over their lifetime in the product
  • Growth in the number of active partners

Skills required

Professional skills

  • Acquisition unit economics
  • Affiliate platforms and tracking
  • Budgeting and P&L
  • Knowledge of markets and advertising regulations

Soft skills

  • Team leadership
  • Hard-nosed negotiation
  • Public presence and networking

Tools

Affilka, Income AccessBI dashboardsExcelCRM

Languages: English C1.

Pay: salary bands by seniority

Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.

Malta & Cyprus

LevelSalary range, €/monthMedian
Junior €4 000 – €5 000 €4 500
Middle €5 500 – €7 500 €6 500
Senior €8 000 – €11 000 €9 500
Head / Lead €12 000 – €18 000 €15 000

Poland, Romania, Baltics

LevelSalary range, €/monthMedian
Junior €3 000 – €4 000 €3 500
Middle €4 500 – €6 000 €5 250
Senior €6 500 – €9 000 €7 750
Head / Lead €10 000 – €14 000 €12 000

Remote · Tbilisi, Yerevan, Kyiv

LevelSalary range, €/monthMedian
Junior €2 500 – €3 500 €3 000
Middle €4 000 – €5 500 €4 750
Senior €6 000 – €8 500 €7 250
Head / Lead €9 000 – €13 000 €11 000

Bonuses: A substantial variable component tied to channel NGR, often 30–100% of base salary.

How to break into the profession

Only via a senior Affiliate Manager role or by leading acquisition marketing.

Working hours: Mon–Fri with regular travel.

Market demand: A limited number of positions, but employers compete fiercely for strong candidates with an established network of contacts.

Where to grow next

Affiliate DirectorHead of AcquisitionCMOManaging Director

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FAQ

What matters more — the team or your personal network of partners?

Interviewers look at both, but it is usually the established relationships with top partners that decide the outcome.

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