Head of Affiliates
Owns the entire affiliate channel: strategy, the team of managers, payout terms and the channel P&L.
Head of Affiliates, Malta & Cyprus, middle: €5 500–7 500 per month gross · SpinHire data as of
What the role involves
The Head of Affiliates decides which markets to grow in and on which model, where an aggressive CPA is acceptable and where it has to be RevShare only, and how to protect the business from fraud and overpayment. You lead the affiliate management team, negotiate with the biggest networks and media, and set targets for FTDs and margin. It is a role with direct accountability for money and a strong public side — conferences and industry relationships.
Responsibilities
- Affiliate channel strategy by market and payout model
- Lead the team of affiliate managers
- Negotiate with the largest networks and media partners
- Control the channel P&L: payouts against NGR
- Set the policy on fraud and abuse
- Represent the brand at industry events
How performance is measured
- Affiliate channel NGR and ROINet Gaming Revenue: revenue after winnings, bonuses and taxes
- Channel share of total player acquisition
- Acquisition cost (CPA) against LTVtotal revenue from a player over their lifetime in the product
- Growth in the number of active partners
Skills required
Professional skills
- Acquisition unit economics
- Affiliate platforms and tracking
- Budgeting and P&L
- Knowledge of markets and advertising regulations
Soft skills
- Team leadership
- Hard-nosed negotiation
- Public presence and networking
Tools
Languages: English C1.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €4 000 – €5 000 | €4 500 |
| Middle | €5 500 – €7 500 | €6 500 |
| Senior | €8 000 – €11 000 | €9 500 |
| Head / Lead | €12 000 – €18 000 | €15 000 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €3 000 – €4 000 | €3 500 |
| Middle | €4 500 – €6 000 | €5 250 |
| Senior | €6 500 – €9 000 | €7 750 |
| Head / Lead | €10 000 – €14 000 | €12 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 500 – €3 500 | €3 000 |
| Middle | €4 000 – €5 500 | €4 750 |
| Senior | €6 000 – €8 500 | €7 250 |
| Head / Lead | €9 000 – €13 000 | €11 000 |
Bonuses: A substantial variable component tied to channel NGR, often 30–100% of base salary.
How to break into the profession
Only via a senior Affiliate Manager role or by leading acquisition marketing.
Working hours: Mon–Fri with regular travel.
Market demand: A limited number of positions, but employers compete fiercely for strong candidates with an established network of contacts.
Where to grow next
Live jobs: Head of Affiliates
FAQ
What matters more — the team or your personal network of partners?
Interviewers look at both, but it is usually the established relationships with top partners that decide the outcome.
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