spinhireInfluencer Marketing Manager
Finds streamers and bloggers, negotiates integrations and ads for a casino or sportsbook, and makes sure they pay back in deposits.
Influencer Marketing Manager, Malta & Cyprus, middle: €3 100–4 300 per month gross · SpinHire data as of
What the role involves
Slot streams on Twitch and Kick, betting reviews on YouTube, bloggers on Telegram and TikTok bring gambling a noticeable share of its traffic. The influencer manager finds suitable creators for a geo, checks the audience is real, and agrees format and payment: a fixed fee per integration, CPA, RevShare or hybrid. Then they run the launch, check promo codes and links, calculate CPA and ROI and decide whom to scale and whom to drop. The market is full of fake engagement and streamers playing with bonus money, so telling a real audience from a pretty picture is valued as much as negotiation. The work is often closer to media buying with a budget than to classic PR.
Responsibilities
- Find and recruit bloggers, streamers and opinion leaders for target geos
- Negotiate terms: fixed fee, CPA, RevShare, hybrid models
- Launch and manage integrations, streams and special projects
- Control traffic quality, check for fake engagement and incentivised audiences
- Analyse CPL, CPA, FTD and ROI and make scaling decisions
- Maintain the influencer base and partnership terms in the CRM
How performance is measured
- FTDs and deposits from integrationsFirst Time Deposit: a new player's first deposit
- CPA and ROI per creatorcost of acquiring one player
- Number of active influencers
- Share of fraudulent or empty traffic
Skills required
Professional skills
- Full-cycle influencer marketing
- CPA/RevShare payment models and ROI calculation
- Audience checks and spotting fake engagement
- Tracking through promo codes and links
- Twitch, Kick, YouTube, TikTok, Telegram
Soft skills
- Negotiation and maintaining relationships
- Hard numbers over faith in reach
- Stress tolerance when deadlines slip
Tools
Languages: For the CIS, Russian and Ukrainian are enough; for international markets, English B1–B2. Native speakers of French, German, Portuguese, MENA and Asian languages are sought separately.
Check your pay
Influencer Marketing Manager · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 350
- Middle 2–4 years €3 700
- Senior 4–7 years €5 450
- Head / Lead 7+ years or a team €8 400
The next level pays +€1 750 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 000 – €2 700 | €2 350 |
| Middle | €3 100 – €4 300 | €3 700 |
| Senior | €4 600 – €6 300 | €5 450 |
| Head / Lead | €6 800 – €10 000 | €8 400 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 400 – €2 000 | €1 700 |
| Middle | €2 200 – €3 200 | €2 700 |
| Senior | €3 400 – €4 800 | €4 100 |
| Head / Lead | €5 200 – €7 500 | €6 350 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €900 – €1 400 | €1 150 |
| Middle | €1 700 – €2 700 | €2 200 |
| Senior | €2 900 – €4 300 | €3 600 |
| Head / Lead | €4 500 – €6 500 | €5 500 |
Bonuses: Often salary plus commission: a percentage of profit from your influencers or of closed contract value. For strong managers the variable part is comparable to the base.
How to break into the profession
From media buying, affiliate management, ad agencies, or influencer work in other niches. At least a year of gambling or betting experience is usually required.
Working hours: Remote, Mon–Fri with flexible hours. Streams and integrations often run in the evening, plus conferences.
Market demand: Hiring comes from casino operators and sportsbooks, arbitrage teams and agencies running streamer traffic. LatAm, MENA, Africa and Asia are growing, as are esports projects around CS2 and Dota 2.
Where to grow next
Live jobs: Influencer Marketing Manager
FAQ
How is an influencer manager different from an affiliate manager?
An affiliate manager works with webmasters and affiliate networks. An influencer manager works with specific people who have an audience: streamers and bloggers, their integrations and content.
How much does an influencer manager earn in gambling?
Remote, a middle earns around €1,700–2,700 base plus a percentage of results. Team leads and heads of the function reach €4,500 and up.
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