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Affiliate Manager · Affiliates & media buying

Affiliate Manager

Brings webmasters and arbitrage teams into an affiliate programme or casino, negotiates payouts and caps, and makes sure the traffic is real and growing.

Affiliate Manager, Malta & Cyprus, middle: €3 300–4 500 per month gross · SpinHire data as of

Affiliate Manager in iGaming — Brings webmasters and arbitrage teams into an affiliate programme or casino, negotiates payouts and caps, and makes sure the traffic is real and growing.

What the role involves

An affiliate manager sits on one of two sides. At an operator they run the casino's affiliate programme: sign up SEO sites, streamers and media buying teams, calculate their NGR and clean out fraud. At a CPA network or affiliate programme they're the middleman: take offers from brands and distribute them to webmasters, agreeing geos, payouts, caps, hold periods and payments. In the CIS market your own base of webmasters and teams is valued most: someone with a base for LatAm, the CIS or Tier-1 gets volume going in the first weeks, while without one everything starts with cold messages on Telegram and conferences.

Responsibilities

  • Find and sign up webmasters, arbitrage teams, solo affiliates and SEO partners
  • Negotiate terms: CPA, RevShare, hybrid, payouts, caps, hold periods
  • Onboard new partners and match offers to their traffic sources
  • Control traffic quality with the anti-fraud team, cut out incentivised traffic and bots
  • Analyse partner metrics: FTD, CR, EPC, ROI, LTV, NGR
  • Network at conferences and in Telegram chats, handle inbound requests

How performance is measured

  • Revenue and profit from your partners
  • Number of active partners and new launches per month
  • FTD volume and quality (deposit-to-registration, LTV)total revenue from a player over their lifetime in the product
  • Share of fraudulent traffic

Skills required

Professional skills

  • CPA, RevShare, Hybrid and Spend models, margin calculation
  • Understanding of traffic sources: FB, UAC, ASO, in-app, SEO, PPC
  • Trackers and affiliate platforms, S2S postbacks
  • Cohort and traffic quality analysis in Excel or BI

Soft skills

  • Cold prospecting and networking
  • Negotiating payouts and handling objections
  • Keeping relationships going for years

Tools

Affilka, Income Access, MyAffiliatesKeitaro, BinomTelegramGoogle Sheets, BI dashboards

Languages: At CPA networks and affiliate programmes with CIS teams the main language is Russian or Ukrainian; English B2+ is needed for brands and conferences. Spanish or Portuguese is a plus for LatAm.

Pay: salary bands by seniority

Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.

Malta & Cyprus

LevelSalary range, €/monthMedian
Junior €2 100 – €2 800 €2 450
Middle €3 300 – €4 500 €3 900
Senior €5 000 – €7 000 €6 000
Head / Lead €7 500 – €12 000 €9 750

Poland, Romania, Baltics

LevelSalary range, €/monthMedian
Junior €1 500 – €2 000 €1 750
Middle €2 400 – €3 400 €2 900
Senior €3 800 – €5 200 €4 500
Head / Lead €5 500 – €8 500 €7 000

Remote · Tbilisi, Yerevan, Kyiv

LevelSalary range, €/monthMedian
Junior €700 – €1 000 €850
Middle €1 000 – €1 500 €1 250
Senior €1 500 – €2 200 €1 850
Head / Lead €2 200 – €3 500 €2 850

Bonuses: At affiliate programmes and CPA networks, on top of the base there's a percentage of your partners' turnover or profit with no cap: a strong manager with a base earns $5–10k and up. At operators the bonus is calculated from the NGR or FTDs of the partners you bring in.

How to break into the profession

From sales, affiliate programme support, media buying or BizDev. Without experience you can start in support or junior account management; for middle and above employers ask for 2+ years in gambling and your own base of webmasters.

Working hours: Mostly remote; operators sometimes have hybrid with an office visit once a month. Conferences such as SiGMA, SBC, iGB and Affiliate World are part of the job.

Market demand: Hiring comes from CPA networks, brands' affiliate programmes, media buying teams with their own network, and operators themselves. Most searches are for LatAm (Brazil, Argentina), the CIS and Tier-1, plus the crypto and finance verticals.

Where to grow next

Senior Affiliate ManagerAffiliate Team LeadHead of AffiliatesHead of Business Development

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FAQ

How much does an affiliate manager earn?

A remote base is usually $1,000–1,500 for a middle and from $1,500–2,000 for a senior, plus a percentage of partners' turnover or profit. With your own webmaster base, total income easily goes past $5k.

How is an affiliate manager different from a media buyer?

A media buyer buys traffic and spends the budget themselves. An affiliate manager works with the people who buy: finds webmasters and teams, agrees terms and watches the quality of their traffic.

Why do job ads ask for your own webmaster base?

A base is ready-made contacts with teams already running the right geos. A manager with a base delivers volume in the first weeks; without one, a launch takes months, so having it raises both the base pay and the percentage.

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