Affiliate Manager · Affiliates & media buying

Affiliate Manager

Finds and manages the affiliates who bring in players for a cut: negotiates the deal, watches traffic quality and grows the volume.

Who is this and what does he do?

For most operators the affiliate channel delivers a significant share of registrations. As an Affiliate Manager you source webmasters and media buyers, negotiate the deal model (RevShare, CPA, Hybrid), monitor the quality of the traffic they send and step in when a partner starts pushing incentivised or bot players. The job blends sales, analytics and a constant presence at industry conferences.

Owns

  • Source and onboard new partners and webmasters
  • Negotiate terms: RevShare, CPA, Hybrid, volume bonuses
  • Monitor traffic quality and detect fraud
  • Partner analytics: registrations, deposits, LTV, churn
  • Prepare promo materials and landing pages together with marketing
  • Work the conference circuit: SiGMA, SBC, iGB Affiliate

What metrics are they used to evaluate?

  • Number of active partners
  • FTDs (first-time deposits) from the affiliate channelFirst Time Deposit: a new player's first deposit
  • Channel NGR and ROINet Gaming Revenue: revenue after winnings, bonuses and taxes
  • Share of fraudulent traffic

What should you be able to do?

Professional skills

  • Affiliate platforms (Income Access, Affilka, MyAffiliates, PostAffiliatePro)
  • Payout models and ROI calculation
  • Tracking and attribution
  • Excel/BI for cohort analysis

Personal qualities

  • Sales and networking skills
  • Resilience to rejection
  • Negotiating on margin

Tools

Affilka, Income Access, MyAffiliatesTelegram, SkypeExcel, BI dashboards

Languages: English B2+ is a must. Russian, Portuguese, Spanish or Turkish is a strong plus for specific markets.

How much do they pay: salaries by grade

Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.

Malta & Cyprus

GradeFork, €/monthMedian
Junior €2 100 – €2 800 €2 450
Middle €3 300 – €4 500 €3 900
Senior €5 000 – €7 000 €6 000
Head / Lead €7 500 – €12 000 €9 750

Poland, Romania, Baltics

GradeFork, €/monthMedian
Junior €1 500 – €2 000 €1 750
Middle €2 400 – €3 400 €2 900
Senior €3 800 – €5 200 €4 500
Head / Lead €5 500 – €8 500 €7 000

Remote · Tbilisi, Yerevan, Kyiv

GradeFork, €/monthMedian
Junior €1 100 – €1 700 €1 400
Middle €2 000 – €3 000 €2 500
Senior €3 200 – €4 800 €4 000
Head / Lead €5 000 – €8 000 €6 500

Bonuses: The key part of your income: a percentage of the NGR generated by your partners. For strong managers the variable part matches or exceeds the base salary.

How to break into the profession

From sales, marketing or support. Companies often hire people with no industry experience at all if they have people skills and solid English.

Working hours: Mon–Fri plus travel to conferences. Plenty of remote openings.

Market Demand: One of the most common vacancies in the industry. Managers for LatAm, Africa and Asia are in particularly short supply.

Where to grow next

Senior Affiliate ManagerHead of AffiliatesHead of AcquisitionCMO

Live jobs: Affiliate Manager

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FAQ

How does an Affiliate Manager differ from a Media Buyer?

An Affiliate Manager works with external partners who send traffic in exchange for a share of revenue. A Media Buyer buys traffic directly and spends the company's own budget.

Can I get in without experience?

Yes — it is one of the most open doors into iGaming. English, discipline and negotiation skills matter more than a track record.

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