Creative Designer
Makes ad creatives for casino and betting traffic: static and video for Facebook, UAC and TikTok, testing angles together with the media buyers.
Creative Designer, Malta & Cyprus, middle: €2 500–3 400 per month gross · SpinHire data as of
What the role involves
A creative designer in an arbitrage team lives in a loop of angle, test, conclusions. In the morning the buyer sends stats: what brought a cheap first deposit, what burned out, which offer got banned. Then you need to put together a batch of new creatives fast: static, slideshows, a reaction-to-a-win video, an AI avatar or native UGC, adapted to the language and geo, keeping in mind that Facebook and TikTok moderation cuts direct mentions of casinos. A good creative designer doesn't wait for a brief, brings ideas from spy tools and knows what works in LatAm and what works in Europe.
Responsibilities
- Static and video creatives for Facebook, Google UAC, TikTok and in-app
- Generate and test new angles: UGC, reactions, native, AI avatars
- Adapt winning creatives to geos, languages and formats
- Gather ideas in spy tools and break down competitors' creatives
- Prepare versions that meet each platform's moderation rules
- Review stats with media buyers and scale winning setups
How performance is measured
- CTR and cost per first deposit by creativeclick-through rate: share of viewers who clicked
- Number of new angles per week
- Share of creatives passing moderation
- Creative lifespan before burnout
Skills required
Professional skills
- Photoshop, Figma and After Effects for static and video
- AI generation: Midjourney, Runway, Kling, HeyGen, lip-sync and voice cloning
- Understanding of Facebook, Google and TikTok moderation rules
- Spy tools and trend analysis
- Basic creative analytics: CTR, CPI, CPA
Soft skills
- Speed and stamina under a heavy workload
- A well-trained eye and initiative without a brief
- Taking criticism based on numbers
Tools
Languages: Russian or Ukrainian is enough inside the team. Reading-level English helps with spy tools and adapting copy.
Check your pay
Creative Designer · Middle · Malta
SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.
How pay grows over time
- Training 3–6 months
- Junior under 2 years €2 000
- Middle 2–4 years €2 950
- Senior 4–7 years €4 200
- Head / Lead 7+ years or a team €5 900
The next level pays +€1 250 a month on average.
Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.
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Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 700 – €2 300 | €2 000 |
| Middle | €2 500 – €3 400 | €2 950 |
| Senior | €3 600 – €4 800 | €4 200 |
| Head / Lead | €5 000 – €6 800 | €5 900 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 200 – €1 700 | €1 450 |
| Middle | €1 900 – €2 700 | €2 300 |
| Senior | €2 900 – €3 900 | €3 400 |
| Head / Lead | €4 100 – €5 600 | €4 850 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €800 – €1 300 | €1 050 |
| Middle | €1 500 – €2 400 | €1 950 |
| Senior | €2 500 – €3 600 | €3 050 |
| Head / Lead | €3 800 – €5 200 | €4 500 |
Bonuses: The typical arbitrage scheme: a base plus a bonus for creatives that make it to scale, or a percentage of the team's profit. For strong creative designers the variable part can be a third of income or more.
How to break into the profession
From graphic or motion design, SMM, or freelance creatives for nutra and crypto. There's almost always a test task, and you can often watermark it.
Working hours: Mon–Fri or flexible hours; most positions are remote. Offices are mostly in Kyiv, Warsaw and Tbilisi.
Market demand: The main employers are arbitrage teams and affiliate programmes in gambling, betting and crypto, plus operators with in-house media buying. People with AI creative and TikTok experience are especially needed right now.
Where to grow next
Live jobs: Creative Designer
FAQ
How is a creative designer different from a motion designer?
A motion designer is responsible for the quality of the animation. A creative designer is responsible for results in the campaign: comes up with angles, makes both static and video, and watches CTR and cost per deposit.
How do I become a creative designer without gambling experience?
Build a portfolio of 10–15 ad creatives in mobile formats, study what competitors are running in spy tools, and apply for junior roles with a test task.
How much does a creative designer earn in traffic arbitrage?
A remote middle usually gets a base of €1,500–2,400 plus a bonus for creatives that reach scale.
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