Creative Designer · Creative & design

Creative Designer

Makes ad creatives for casino and betting traffic: static and video for Facebook, UAC and TikTok, testing angles together with the media buyers.

Creative Designer, Malta & Cyprus, middle: €2 500–3 400 per month gross · SpinHire data as of

Creative Designer in iGaming — Makes ad creatives for casino and betting traffic: static and video for Facebook, UAC and TikTok, testing angles together with the media buyers.

What the role involves

A creative designer in an arbitrage team lives in a loop of angle, test, conclusions. In the morning the buyer sends stats: what brought a cheap first deposit, what burned out, which offer got banned. Then you need to put together a batch of new creatives fast: static, slideshows, a reaction-to-a-win video, an AI avatar or native UGC, adapted to the language and geo, keeping in mind that Facebook and TikTok moderation cuts direct mentions of casinos. A good creative designer doesn't wait for a brief, brings ideas from spy tools and knows what works in LatAm and what works in Europe.

Responsibilities

  • Static and video creatives for Facebook, Google UAC, TikTok and in-app
  • Generate and test new angles: UGC, reactions, native, AI avatars
  • Adapt winning creatives to geos, languages and formats
  • Gather ideas in spy tools and break down competitors' creatives
  • Prepare versions that meet each platform's moderation rules
  • Review stats with media buyers and scale winning setups

How performance is measured

  • CTR and cost per first deposit by creativeclick-through rate: share of viewers who clicked
  • Number of new angles per week
  • Share of creatives passing moderation
  • Creative lifespan before burnout

Skills required

Professional skills

  • Photoshop, Figma and After Effects for static and video
  • AI generation: Midjourney, Runway, Kling, HeyGen, lip-sync and voice cloning
  • Understanding of Facebook, Google and TikTok moderation rules
  • Spy tools and trend analysis
  • Basic creative analytics: CTR, CPI, CPA

Soft skills

  • Speed and stamina under a heavy workload
  • A well-trained eye and initiative without a brief
  • Taking criticism based on numbers

Tools

Photoshop, FigmaAfter Effects, CapCut, Premiere ProMidjourney, Runway, Kling, HeyGenAdheart, BigSpy, PiPiADS

Languages: Russian or Ukrainian is enough inside the team. Reading-level English helps with spy tools and adapting copy.

Check your pay

Experience
Country

Creative Designer · Middle · Malta

Low end€2 500
Median€2 950
High end€3 400

SpinHire mid-level benchmark: . Ads with a stated range for this role: fewer than 5, the band is derived from related roles and the region. € per month, gross, excluding bonuses.

How pay grows over time

  1. Training 3–6 months Start
  2. Junior under 2 years €2 000
  3. Middle 2–4 years €2 950
  4. Senior 4–7 years €4 200
  5. Head / Lead 7+ years or a team €5 900

The next level pays +€1 250 a month on average.

Timing is an expert estimate: training or an adjacent role to get in, then seniority levels by years of experience.

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Pay: salary bands by seniority

Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.

Malta & Cyprus

LevelSalary range, €/monthMedian
Junior €1 700 – €2 300 €2 000
Middle €2 500 – €3 400 €2 950
Senior €3 600 – €4 800 €4 200
Head / Lead €5 000 – €6 800 €5 900

Poland, Romania, Baltics

LevelSalary range, €/monthMedian
Junior €1 200 – €1 700 €1 450
Middle €1 900 – €2 700 €2 300
Senior €2 900 – €3 900 €3 400
Head / Lead €4 100 – €5 600 €4 850

Remote · Tbilisi, Yerevan, Kyiv

LevelSalary range, €/monthMedian
Junior €800 – €1 300 €1 050
Middle €1 500 – €2 400 €1 950
Senior €2 500 – €3 600 €3 050
Head / Lead €3 800 – €5 200 €4 500

Bonuses: The typical arbitrage scheme: a base plus a bonus for creatives that make it to scale, or a percentage of the team's profit. For strong creative designers the variable part can be a third of income or more.

How to break into the profession

From graphic or motion design, SMM, or freelance creatives for nutra and crypto. There's almost always a test task, and you can often watermark it.

Working hours: Mon–Fri or flexible hours; most positions are remote. Offices are mostly in Kyiv, Warsaw and Tbilisi.

Market demand: The main employers are arbitrage teams and affiliate programmes in gambling, betting and crypto, plus operators with in-house media buying. People with AI creative and TikTok experience are especially needed right now.

Where to grow next

Senior Creative DesignerCreative Team LeadHead of CreativeMedia Buyer

Live jobs: Creative Designer

Creative Designer (part-time maternity cover)Videoslots Group · Tal-Pietà, Pieta on request Creative DesignerBetsson Group · Bogota on request Motion / Creative Designer (iGaming)Lipovo · Remote on request Creative DesignerCompany not specified on request
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FAQ

How is a creative designer different from a motion designer?

A motion designer is responsible for the quality of the animation. A creative designer is responsible for results in the campaign: comes up with angles, makes both static and video, and watches CTR and cost per deposit.

How do I become a creative designer without gambling experience?

Build a portfolio of 10–15 ad creatives in mobile formats, study what competitors are running in spy tools, and apply for junior roles with a test task.

How much does a creative designer earn in traffic arbitrage?

A remote middle usually gets a base of €1,500–2,400 plus a bonus for creatives that reach scale.

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