spinhireTeam Lead Media Buying
Leads a team of 4–10 media buyers: hands out setups and budgets, reviews each buyer's stats and keeps running campaigns personally.
Team Lead Media Buying, Malta & Cyprus, middle: €4 000–5 500 per month gross · SpinHire data as of
What the role involves
A team lead in an arbitrage team is almost always a player-coach: in the morning they review yesterday's spend and ROI for each buyer, in the afternoon they test a new setup on Facebook or Google UAC themselves, and in the evening they decide who gets more budget and who comes off a geo. They own the team's overall profit rather than their own campaigns, so a lot of time goes on reviewing other people's mistakes, sharing working approaches and dealing with the farming team, tech specialists and creative designers. Teams work on CPA or Spend models with direct advertisers, budgets run to thousands of dollars a day, and at interview you're almost always asked for fresh Keitaro stats.
Responsibilities
- Manage the media buying team: hiring, onboarding, mentoring
- Allocate budgets, tests and geos between buyers
- Run your own campaigns and find new profitable setups
- Daily review of spend, ROI and FTDs for each buyer
- Coordinate with the farming team, tech specialists and creative designers
- Build scaling processes and manage ban risk
How performance is measured
- Team profit and ROIreturn on investment: revenue generated per euro spent
- Team monthly spend
- Cost per FTD by geoFirst Time Deposit: a new player's first deposit
- Share of buyers in profit
Skills required
Professional skills
- Hands-on Facebook Ads or Google UAC in gambling
- Funnels: PWA, native apps, web, iOS
- Trackers and analytics: Keitaro, Binom, dashboards
- CPA, Spend and RevShare models and unit economics
- Working with Tier-1, Tier-2 and Tier-3 geos
Soft skills
- Teaching and giving feedback
- A cool head with big budgets
- Taking responsibility for other people's results
Tools
Languages: English isn't required but helps with ad accounts and direct advertisers. The team's working language is almost always Russian or Ukrainian.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €3 000 – €3 800 | €3 400 |
| Middle | €4 000 – €5 500 | €4 750 |
| Senior | €5 800 – €8 000 | €6 900 |
| Head / Lead | €8 500 – €12 000 | €10 250 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 200 – €2 900 | €2 550 |
| Middle | €3 000 – €4 200 | €3 600 |
| Senior | €4 500 – €6 200 | €5 350 |
| Head / Lead | €6 500 – €9 000 | €7 750 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 000 – €3 000 | €2 500 |
| Senior | €3 100 – €4 500 | €3 800 |
| Head / Lead | €4 600 – €6 500 | €5 550 |
Bonuses: Most of the income is commission: usually 5–10% of the team's profit plus a share from your own campaigns. In good months the bonus is many times the fixed base.
How to break into the profession
Grown from strong media buyers: you usually need 2+ years of running your own gambling campaigns and experience mentoring at least a couple of juniors.
Working hours: Almost always remote, Mon–Fri with a flexible start. Office roles exist in Prague, Kyiv, Tbilisi and Cyprus, often with relocation.
Market demand: Hiring comes from arbitrage teams running gambling on Facebook and Google UAC, and from operators' in-house acquisition departments. Demand is highest for leads with current profitable Tier-1 setups.
Where to grow next
Live jobs: Team Lead Media Buying
Frequently asked questions
How is a team lead different from a senior media buyer?
A senior owns their own campaigns; a team lead owns the whole team's profit: splits budgets, trains buyers and decides which setups to scale. They usually keep running their own campaigns too.
How much does a media buying team lead earn?
Remote, the fixed part is usually $1,500–3,000, plus 5–10% of the team's profit. Strong leads take home noticeably more than the base.
Do I need my own team to get an offer?
Not necessarily, but candidates with their own team and working setups are valued more. More often employers check fresh campaign stats for the last 2–3 months.
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