spinhirePR Manager
Creates news hooks and manages the brand's reputation: writes press releases, works with the media and represents the brand at conferences.
PR Manager, Malta & Cyprus, middle: €3 000–4 200 per month gross · SpinHire data as of
What the role involves
PR in iGaming splits into two worlds. B2B providers and platforms compete for operators' attention: interviews in trade media such as iGB, SBC News and Gambling Insider, award nominations, talks and stands at SiGMA and ICE. B2C casino and sportsbook brands work for players, and there PR is closer to digital: viral activations, streamer collaborations, giveaways, sports-related special projects. Either way there's a lot of reputation work: forum reviews, negative coverage after delayed payouts, journalists' questions about the licence. A personal network of media contacts and the ability to turn product news quickly into a story that gets published are what's valued.
Responsibilities
- PR strategy and a news calendar for a B2C or B2B brand
- Press releases, articles, interviews and columns for trade and business media
- Relationships with journalists, editors and PR agencies
- Conference preparation: talks, awards, media activity on the stand
- Monitor mentions, handle negative coverage and crisis responses
- Joint activations with the SMM, brand and events teams
How performance is measured
- Number and quality of publications in target media
- Share of voice against competitors
- Sentiment of brand mentions
- Nominations and wins at industry awards
Skills required
Professional skills
- Writing press releases and long-form articles
- Media relations and pitching journalists
- Crisis communications
- Mention monitoring and media analytics
- Understanding of gambling advertising restrictions
Soft skills
- Networking and keeping contacts for years
- Composure in a crisis
- Defending an idea to the business
Tools
Languages: English B2+ is needed almost everywhere: the key trade media are in English. For local markets, the geo's native language is valued.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €2 000 – €2 700 | €2 350 |
| Middle | €3 000 – €4 200 | €3 600 |
| Senior | €4 500 – €6 200 | €5 350 |
| Head / Lead | €6 800 – €9 500 | €8 150 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 500 – €2 000 | €1 750 |
| Middle | €2 300 – €3 200 | €2 750 |
| Senior | €3 500 – €4 800 | €4 150 |
| Head / Lead | €5 000 – €7 000 | €6 000 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €1 000 – €1 500 | €1 250 |
| Middle | €1 800 – €2 600 | €2 200 |
| Senior | €2 800 – €4 000 | €3 400 |
| Head / Lead | €4 300 – €6 000 | €5 150 |
Bonuses: A quarterly or annual bonus for media results and successful launches, usually up to 15–20% of annual income. The company pays for conference travel.
How to break into the profession
From PR agencies, journalism or corporate communications. For senior roles employers expect 2–3 years specifically in iGaming and your own base of media contacts.
Working hours: Full-time, often remote. Regular trips to SiGMA, ICE, SBC, iGB and local trade shows.
Market demand: Hiring comes from B2B providers, platforms and large operators entering new markets or preparing for licensing. People with contacts in trade media are in particular demand.
Where to grow next
Live jobs: PR Manager
FAQ
How is a PR manager different from an SMM manager?
SMM runs the brand's own channels and community. PR works with external media, journalists and reputation: getting other people to write about the company.
Do I need iGaming experience to become a PR manager?
Often not for junior and middle roles: people are hired from agencies and journalism. For senior roles, industry experience and contacts in trade media are almost mandatory.
Related roles
More in Marketing & CRM
Hiring a PR Manager?
Post a job for €49: it goes into search, into the Marketing & CRM department and onto this page.
Post a job →