Link Builder · Affiliates & media buying

Link Builder

Builds links to gambling sites: places crowd links, negotiates with site owners, buys articles and makes sure the links get indexed.

Link Builder, Malta & Cyprus, middle: €2 100–2 900 per month gross · SpinHire data as of

Link Builder in iGaming — Builds links to gambling sites: places crowd links, negotiates with site owners, buys articles and makes sure the links get indexed.

What the role involves

Gambling sites climb in Google on links, and a link builder brings them in every day. In some teams that means crowd links: dozens of comments, profiles, forum posts and Web 2.0 pages a day from warmed-up accounts via anti-detect browsers and proxies. In others it's outreach: find a site with traffic, agree an article, haggle on price and check the link stays live and gets indexed. There's also automated link building with GSA and Xrumer for tier-two and tier-three links. The link builder breaks down competitors' link profiles in Ahrefs, keeps donor databases by geo and language and reports on every link placed.

Responsibilities

  • Place crowd links: comments, forums, profiles, Web 2.0
  • Outreach: find sites, negotiate articles and prices
  • Analyse donor sites and competitors' link profiles
  • Maintain a database of sites by geo and language
  • Monitor link indexing and survival
  • Report on links placed and budget

How performance is measured

  • Number of links placed per day or month
  • Share of indexed links
  • Average cost per link
  • Ranking and traffic growth of promoted pages

Skills required

Professional skills

  • Donor metrics: DR, TF/CF, traffic, spam score
  • Crowd marketing and account handling
  • Outreach and buying articles on marketplaces
  • Anti-detect browsers and proxies
  • Automation: GSA SER, Xrumer, scrapers

Soft skills

  • Persistence
  • Writing outreach and haggling
  • An eye for site quality

Tools

AhrefsGoogle Search Console, Screaming FrogGSA SER, XrumerCollaborator, Miralinks, Google Sheets

Languages: Crowd links and outreach need English, at least B1 for Western geos. German, Portuguese or another target-market language is a plus.

Pay: salary bands by seniority

Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.

Malta & Cyprus

LevelSalary range, €/monthMedian
Junior €1 500 – €2 000 €1 750
Middle €2 100 – €2 900 €2 500
Senior €3 000 – €4 000 €3 500
Head / Lead €4 200 – €5 800 €5 000

Poland, Romania, Baltics

LevelSalary range, €/monthMedian
Junior €1 000 – €1 400 €1 200
Middle €1 500 – €2 200 €1 850
Senior €2 300 – €3 200 €2 750
Head / Lead €3 400 – €4 800 €4 100

Remote · Tbilisi, Yerevan, Kyiv

LevelSalary range, €/monthMedian
Junior €500 – €900 €700
Middle €1 000 – €1 700 €1 350
Senior €1 800 – €2 800 €2 300
Head / Lead €3 000 – €4 200 €3 600

Bonuses: Most often a KPI bonus for link volume and quality. Link building leads get a bonus for project ranking and traffic growth.

How to break into the profession

One of the easy ways into SEO: juniors are hired with no experience from $500 a month and trained on crowd links. After a year of practice and with your own site database, income grows 2–3 times.

Working hours: Almost always remote, Mon–Fri with a flexible start. Often paid on a KPI for number of links.

Market demand: Hiring comes from SEO holdings and affiliate site networks in gambling, and from operators with in-house SEO. Crowd specialists and outreach specialists for Tier-1 markets are sought most.

Where to grow next

Senior Link BuilderHead of Link BuildingSEO SpecialistHead of SEO

Live jobs: Link Builder

Ищете крауд-ссылки на трафиковых сайтах с отличной индексацией и большой гарантией? Выбирайте Contacher.Company not specified on request Link Building Specialist (iGaming)Benrey · Remote $1 500–2 500 Link Builder (Crowd)Company not specified on request Linkbuilder (IGaming)Fidel Partners · Remote on request LinkbuilderHantix · Remote on request
All jobs for this role →

FAQ

How is a link builder different from an SEO specialist?

An SEO specialist owns the site's whole promotion strategy. A link builder handles one part of it, external links, but in gambling that's the main growth lever.

Can I become a link builder without experience?

Yes, beginners are hired for crowd links with training. Persistence, attention to detail and basic anti-detect browser skills matter.

How much does a link builder earn?

Beginners are offered from $500–600, experienced remote specialists $1,500–2,500, and department heads from $3,000.

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