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Country Manager (iGaming) · Executive

Country Manager (iGaming)

Launches and runs the brand in a specific market: localisation, licence, payment methods, marketing and the team on the ground.

Country Manager (iGaming), Malta & Cyprus, middle: €7 000–9 500 per month gross · SpinHire data as of

Country Manager (iGaming) — Launches and runs the brand in a specific market: localisation, licence, payment methods, marketing and the team on the ground.

What the role involves

A Country Manager (iGaming) is a mini-CEO for one country. You make sure the product fits the market: local payment methods, support in the local language, the sports and games people there actually play, advertising that stays within that country's law. You also build the local team and strike deals with partners. The role is in demand across growth markets: Brazil, Mexico, Peru, India, Africa, the Balkans.

Responsibilities

  • Market entry and growth strategy for your assigned market
  • Localising the product, payments and support
  • Managing the local team and partners
  • Staying compliant with local regulation and licence conditions
  • Owning the market P&L and reporting to head office

How performance is measured

  • NGR and market shareNet Gaming Revenue: revenue after winnings, bonuses and taxes
  • CAC and acquisition payback
  • Growth of the active player base
  • Meeting regulatory requirements

Skills required

Professional skills

  • Knowledge of the market and its regulation
  • P&L and budgeting
  • Local payment methods
  • Acquisition marketing

Soft skills

  • Entrepreneurial mindset
  • Building a team from scratch
  • Negotiating with local partners

Tools

BI dashboardsExcelCRM

Languages: English C1 plus the market language at native or C1 level.

Pay: salary bands by seniority

Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.

Malta & Cyprus

LevelSalary range, €/monthMedian
Junior €4 500 – €6 000 €5 250
Middle €7 000 – €9 500 €8 250
Senior €10 000 – €14 000 €12 000
Head / Lead €15 000 – €22 000 €18 500

Poland, Romania, Baltics

LevelSalary range, €/monthMedian
Junior €3 500 – €4 800 €4 150
Middle €5 500 – €7 500 €6 500
Senior €8 000 – €11 000 €9 500
Head / Lead €12 000 – €17 000 €14 500

Remote · Tbilisi, Yerevan, Kyiv

LevelSalary range, €/monthMedian
Junior €3 000 – €4 200 €3 600
Middle €4 800 – €6 800 €5 800
Senior €7 000 – €10 000 €8 500
Head / Lead €11 000 – €15 000 €13 000

Bonuses: 30–100% of base salary, tied to market results.

How to break into the profession

From marketing, operations or sales in that market. The key requirement is genuine knowledge of the country, not just the language.

Working hours: 5/2 with frequent travel; relocation to the market is common.

Market demand: Growing demand for managers covering LatAm, African and Asian markets.

Where to grow next

Regional DirectorManaging DirectorCOO

Live jobs: Country Manager (iGaming)

Country Manager / Managing Director — South Africa (iGaming)Konexta.Agency on request Head of Business Development / Country ManagerCompany not specified on request Country Manager - Asia - iGamingAzuraInfinity · Remote on request Country Manager - JapanBettingJobs · Remote on request Market Manager Igaming Hybrid Taipei TaiwanSmart Recruitment · Multiple locations on request Global Commercial Go-To-Market ManagerLight & Wonder · Las Vegas, NV on request
All jobs for this role →

FAQ

Do I have to live in the market?

Not always, but employers strongly prefer candidates who grew up in the market or have lived there for several years.

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