Country Manager (iGaming)
Launches and runs the brand in a specific market: localisation, licence, payment methods, marketing and the team on the ground.
Country Manager (iGaming), Malta & Cyprus, middle: €7 000–9 500 per month gross · SpinHire data as of
What the role involves
A Country Manager (iGaming) is a mini-CEO for one country. You make sure the product fits the market: local payment methods, support in the local language, the sports and games people there actually play, advertising that stays within that country's law. You also build the local team and strike deals with partners. The role is in demand across growth markets: Brazil, Mexico, Peru, India, Africa, the Balkans.
Responsibilities
- Market entry and growth strategy for your assigned market
- Localising the product, payments and support
- Managing the local team and partners
- Staying compliant with local regulation and licence conditions
- Owning the market P&L and reporting to head office
How performance is measured
- NGR and market shareNet Gaming Revenue: revenue after winnings, bonuses and taxes
- CAC and acquisition payback
- Growth of the active player base
- Meeting regulatory requirements
Skills required
Professional skills
- Knowledge of the market and its regulation
- P&L and budgeting
- Local payment methods
- Acquisition marketing
Soft skills
- Entrepreneurial mindset
- Building a team from scratch
- Negotiating with local partners
Tools
Languages: English C1 plus the market language at native or C1 level.
Pay: salary bands by seniority
Ranges are in euros per month, gross (before tax), excluding bonuses. The data comes from industry job postings and offers reported by candidates; figures are a benchmark, not a guarantee.
Malta & Cyprus
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €4 500 – €6 000 | €5 250 |
| Middle | €7 000 – €9 500 | €8 250 |
| Senior | €10 000 – €14 000 | €12 000 |
| Head / Lead | €15 000 – €22 000 | €18 500 |
Poland, Romania, Baltics
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €3 500 – €4 800 | €4 150 |
| Middle | €5 500 – €7 500 | €6 500 |
| Senior | €8 000 – €11 000 | €9 500 |
| Head / Lead | €12 000 – €17 000 | €14 500 |
Remote · Tbilisi, Yerevan, Kyiv
| Level | Salary range, €/month | Median |
|---|---|---|
| Junior | €3 000 – €4 200 | €3 600 |
| Middle | €4 800 – €6 800 | €5 800 |
| Senior | €7 000 – €10 000 | €8 500 |
| Head / Lead | €11 000 – €15 000 | €13 000 |
Bonuses: 30–100% of base salary, tied to market results.
How to break into the profession
From marketing, operations or sales in that market. The key requirement is genuine knowledge of the country, not just the language.
Working hours: 5/2 with frequent travel; relocation to the market is common.
Market demand: Growing demand for managers covering LatAm, African and Asian markets.
Where to grow next
Live jobs: Country Manager (iGaming)
FAQ
Do I have to live in the market?
Not always, but employers strongly prefer candidates who grew up in the market or have lived there for several years.
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