Country Manager (iGaming)
Launches and runs the brand in a specific market: localisation, licence, payment methods, marketing and the team on the ground.
Who is this and what does he do?
A Country Manager (iGaming) is a mini-CEO for one country. You make sure the product fits the market: local payment methods, support in the local language, the sports and games people there actually play, advertising that stays within that country's law. You also build the local team and strike deals with partners. The role is in demand across growth markets: Brazil, Mexico, Peru, India, Africa, the Balkans.
Owns
- Market entry and growth strategy for your assigned market
- Localising the product, payments and support
- Managing the local team and partners
- Staying compliant with local regulation and licence conditions
- Owning the market P&L and reporting to head office
What metrics are they used to evaluate?
- NGR and market shareNet Gaming Revenue: revenue after winnings, bonuses and taxes
- CAC and acquisition payback
- Growth of the active player base
- Meeting regulatory requirements
What should you be able to do?
Professional skills
- Knowledge of the market and its regulation
- P&L and budgeting
- Local payment methods
- Acquisition marketing
Personal qualities
- Entrepreneurial mindset
- Building a team from scratch
- Negotiating with local partners
Tools
Languages: English C1 plus the market language at native or C1 level.
How much do they pay: salaries by grade
Arbs are indicated in euros per month, without the bonus part. The data is collected on industry jobs and offers reported by candidates; The numbers are a guideline, not a guarantee.
Malta & Cyprus
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €4 500 – €6 000 | €5 250 |
| Middle | €7 000 – €9 500 | €8 250 |
| Senior | €10 000 – €14 000 | €12 000 |
| Head / Lead | €15 000 – €22 000 | €18 500 |
Poland, Romania, Baltics
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €3 500 – €4 800 | €4 150 |
| Middle | €5 500 – €7 500 | €6 500 |
| Senior | €8 000 – €11 000 | €9 500 |
| Head / Lead | €12 000 – €17 000 | €14 500 |
Remote · Tbilisi, Yerevan, Kyiv
| Grade | Fork, €/month | Median |
|---|---|---|
| Junior | €3 000 – €4 200 | €3 600 |
| Middle | €4 800 – €6 800 | €5 800 |
| Senior | €7 000 – €10 000 | €8 500 |
| Head / Lead | €11 000 – €15 000 | €13 000 |
Bonuses: 30–100% of base salary, tied to market results.
How to break into the profession
From marketing, operations or sales in that market. The key requirement is genuine knowledge of the country, not just the language.
Working hours: 5/2 with frequent travel; relocation to the market is common.
Market Demand: Growing demand for managers covering LatAm, African and Asian markets.
Where to grow next
Live jobs: Country Manager (iGaming)
FAQ
Do I have to live in the market?
Not always, but employers strongly prefer candidates who grew up in the market or have lived there for several years.
Related professions
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