Marketing & CRM jobs in iGaming

Who is hiring

The most active employers here: Sportradar (74), Company not specified (72), Bet365 (37), SOFTSWISS (32), Sporty Group (30). The top five account for 25% of open positions, 209 companies hire in total.

Roles and seniority

Main locations: Remote (344), USA (65), United Kingdom (63), Malta (55). Senior, lead and head roles make up 25% of postings, junior and trainee roles 3%.

Format and languages

Remote: 45% of positions. English is the working language in 89% of postings; other languages asked for: Russian 12%, Spanish 6%, German 3%.

Pay and freshness

7% of employers publish a salary range, so the SpinHire benchmark in «Roles and salary benchmarks» is the practical guide. New in the last 7 days: 90.

A CRM manager runs communication with registered players: email, push, SMS and on-site messages. A retention manager makes sure players come back and deposit again. CRM operations staff build and launch campaigns, maintain segments and catch errors before they ship.

Content, social and brand managers shape how the product sounds to the outside world. Product marketers connect new features to the market. A country lead owns marketing for a whole market, such as Spain or Brazil.

Marketing analysts measure campaign impact and advise where budget should move. Large companies keep these roles separate, while smaller ones often expect one person to cover CRM, content and reporting.

For CRM and retention, the key metrics are cohort retention, reactivation of dormant players, conversion from registration to FTD and from first deposit to second. Bonus cost matters too: retention bought with overly generous offers is not counted as a win.

Content and brand roles are judged on organic traffic, engagement and market awareness. Analysts are judged on attribution accuracy and whether their findings actually change team decisions.

Optimove, Braze, Fast Track and Salesforce Marketing Cloud are the CRM platforms that come up most. Employers want people who build segments, journeys and A/B tests, not just send newsletters. Basic SQL helps noticeably, even in non-technical roles.

You need to understand gambling advertising rules: regulator requirements, responsible gambling and the ban on targeting vulnerable groups. In markets like the UK, a careless line in promo copy can end in a fine.

Country lead and local CRM roles require native command of the market language. English is expected almost everywhere as the working language.

Many people enter igaming CRM jobs from e-commerce or subscription businesses, where retention mechanics are similar and only the product and regulation change. Another route is from support or a VIP team, where you already understand player behaviour.

The path runs from specialist to CRM lead, head of retention and Head of Marketing. Product management is another option, since working with cohorts and segments transfers well.

A good listing names the markets, licences, CRM platform and who controls the bonus budget. If one marketer is expected to buy traffic, run CRM and write articles at once, that is overload.

Ask whether you get direct data access and an analyst, how copy is cleared with compliance and how long a campaign takes to launch. Slow approvals hurt results more than weak ideas.