Media Buyer Facebook

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Facebook Media Buyer

Requirements

2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
Strong performance marketing background (not branding or awareness)
Proven experience working with Retargeting: pixels, audiences.
Deep understanding of Meta auction mechanics and delivery
Experience with pixel events, CAPI, postbacks, and tracking tools
Experience working with multiple GEOs and different market tiers
Will be plus
Experience in Gambling, Betting, or other highly competitive verticals.
Experience working with agency advertising accounts.
Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions.
Experience with cloaking and pre-landing pages.
Experience running PWA or WebView applications.
Understanding of Meta Conversion API (CAPI).
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Experience collaborating with creative teams and preparing creative briefs.
Understanding of A/B testing methodology and statistical significance.
Experience scaling advertising campaigns across multiple GEOs simultaneously.
Experience working with retargeting audiences

Responsibilities

Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.
Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided
🏖Paid vacations, sick leave, personal events days, days off
💵Referral program — enjoy cooperation with your colleagues and get the bonus
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
🎯Rewards program for mentoring and coaching colleagues
✈️In-house Travel Service
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more
🎳Other benefits could be added based on your location