Senior Media Buyer

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We're looking for a Senior Media Buyer

Responsibilities

Plan, launch, manage, and scale paid advertising campaigns across Meta Ads and/or Google Ads.
Develop and test advertising strategies, audiences, creatives, and acquisition funnels.
Manage advertising budgets and continuously optimize campaign performance.
Drive B2B lead generation with a strong focus on lead quality, conversion rates, and acquisition efficiency.
Analyze campaign performance, identify growth opportunities, and scale successful approaches.
Set up, monitor, and optimize conversion tracking and marketing analytics.
Monitor key performance metrics, including CPL, CPA, CAC, CR, ROI, and ROAS.
Collaborate with internal teams to improve campaign performance and lead generation results.

Requirements

Proven hands-on experience in B2B Lead Generation within iGaming or other high-risk industries (mandatory).
Strong practical experience managing paid advertising campaigns through Meta Ads and/or Google Ads.
Experience independently managing substantial monthly advertising budgets.
Solid understanding of performance marketing, campaign optimization, and scaling strategies.
Hands-on experience setting up and managing conversion tracking and analytics tools, such as GA4, Google Tag Manager, Meta Pixel, and Conversion API.
Strong analytical skills and the ability to make data-driven decisions.
Understanding of key performance metrics and B2B lead generation funnels.
Ability to work independently, manage priorities, and take ownership of campaign results.

Nice to Have

Experience running advertising campaigns across multiple international GEOs.
Experience with additional advertising platforms, such as LinkedIn Ads or TikTok Ads.
Experience integrating advertising platforms with CRM systems.
Knowledge of offline conversion tracking, attribution models, and advanced analytics.
Experience optimizing campaigns based on lead quality and downstream conversion data.

What We Offer

Full-time opportunity within an international business group.
Opportunity to work on challenging performance marketing projects.
Exposure to international markets and diverse acquisition strategies.
Opportunities for professional growth and development.
Competitive compensation based on experience, expertise, and location.