Media Buyer

We are looking for a Media Buyer to build and develop an in-house paid acquisition function for a licensed iGaming product focused on South Africa.
You will become the first dedicated in-house buyer and take full ownership of campaign launch, optimization, funnel development, creative testing, and traffic profitability.

Responsibilities:

Launch and scale traffic through Google PPC and Facebook Ads
Test and develop new acquisition funnels
Work with creatives: generate hypotheses, prepare briefs, test and scale winning approaches
Analyze campaign performance, CR, CPA, ROI, and traffic quality
Build acquisition funnels from launch to retention together with Product and CRM teams
Manage an initial budget of up to $30K per month, with further scaling based on profitability
Prepare regular performance reports and recommendations

Requirements:

2+ years of hands-on media buying experience
Strong practical experience with Google Ads
Experience with Facebook Ads
Ability to explain campaign structure, targeting, keywords, funnels, and optimization logic
Strong analytical skills and understanding of traffic monetization
Experience with Tier 3 GEOs is preferred; Tier 1–2 experience is also considered
Russian or Ukrainian fluency
English sufficient for working with international platforms and partners

Nice to have:

Bing Ads experience
iGaming, betting, fintech, or other competitive verticals
Experience with licensed/white products

We offer:

Fully remote work
European working hours
High ownership and autonomy
Licensed product and white advertising accounts
Direct access to Google support
Fixed salary + performance-based bonus
Opportunity to build the buying function from scratch and scale budgets based on ROI