Senior Brand Marketing Manager (Indonesia)

BettingJobs is working with a top iGaming company looking to hire a Senior Marketing Brand Manager. The brand manager will lead the development, execution, and optimisation of marketing strategies for the Indonesian speaking market. This role requires strong brand management capabilities, deep understanding of the Indonesian digital marketing landscape, and proven experience in driving acquisition, retention, and brand growth. The manager will work closely with cross-functional teams, including Creative, Performance Marketing, Product, and Operations to ensure brand consistency and achieve business targets.
Key Responsibilities

• Develop, refine, and implement the long-term brand strategy for the Indonesian speaking market.
• Analyse market trends, competitor activities, and consumer behaviour to position the brand effectively.
• Ensure all marketing materials and channels reflect a strong, unified, and localised brand identity.
• Plan and execute multi-channel marketing campaigns (social, content, influencers, offline, affiliates, partnerships).
• Drive brand awareness, user acquisition, retention, and overall market growth.
• Manage campaign calendars, content planning, and promotional roadmaps aligned with business goals.
• Monitor KPI performance across acquisition, retention, engagement, and revenue metrics.
• Use data insights to optimise campaigns, improve conversion rates, and maximise ROI.
• Prepare monthly and quarterly performance reports with actionable insights and recommendations.
• Work closely with Product, Creative, Media Buying, Affiliate, and Compliance teams to ensure smooth execution.
• Collaborate with regional marketing and leadership teams to align strategies and budgets.
• Manage external agencies, creators, and partners when required.
• Lead and mentor a small marketing team in the Indonesian market division.
• Provide guidance, performance evaluation, and capability development.
• Foster a culture of creativity, accountability, and data-driven decision-making.
• Manage and optimise the Indonesian marketing budget to achieve maximum impact.
• Ensure accurate forecasting, cost control, and effective resource allocation.

Requirements

• Experience in marketing, brand management, or digital marketing.
• Strong knowledge of Indonesian market.
• Proven track record in brand building, campaign management, and market growth.
• Strong understanding of Indonesian consumer insights, digital culture, and marketing channels.
• Solid knowledge of performance marketing metrics, funnel optimisation, and attribution.
• Excellent communication skills in English and Bahasa Indonesia.
• Strong analytical mindset with experience using marketing analytics tools.
• Ability to manage cross-functional teams and external partners.
• Creative thinker with strong strategic planning and problem-solving skills.
• Hands-on experience with influencer networks, social media trends, and local content strategy preferred.