Senior Marketing Manager / Head of Marketing

Senior Marketing Manager 📍 Johannesburg Open to remote work within South Africa for candidates not based in Johannesburg. Our client, a fast-growing iGaming and betting business, is looking for a commercially driven Senior Marketing Manager to lead marketing strategy, campaign execution, customer growth, and brand visibility across the South African market. This is a hands-on leadership role for someone who understands how to drive acquisition, retention, player engagement, and brand performance in a competitive online gaming environment. You will work closely with product, CRM, VIP, affiliates, operations, and commercial teams to deliver high-impact campaigns that grow revenue and strengthen customer loyalty. What You’ll Be Doing Develop and execute the overall marketing strategy aligned to business growth objectives. Drive customer acquisition, retention, and brand awareness initiatives. Plan, launch, and optimise campaigns across digital, CRM, social, partnerships, and events. Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities. Lead and mentor the marketing team while building a high-performance culture. Work closely with cross-functional teams to ensure consistent messaging and campaign delivery. Manage marketing budgets, forecasting, and allocation of spend to maximise ROI. Monitor campaign performance, reporting, and analytics to improve results through data-driven decision making. Oversee affiliate relationships, sponsorships, brand activations, field marketing, VIP events, and promotional partnerships. Collaborate with CRM and VIP teams to improve player engagement and lifecycle marketing strategies. Ensure campaigns are delivered on time, on budget, and in line with regulatory requirements. What They’re Looking For Strong marketing leadership experience within iGaming, sports betting, online casino, or gaming. Proven experience driving acquisition and retention campaigns. Strong understanding of digital marketing, CRM, affiliate marketing, and customer engagement. Commercially minded with strong analytical and reporting skills. Experience managing budgets and marketing performance metrics. Ability to work in a fast-paced, high-growth environment. Strong stakeholder management and communication skills. Hands-on approach with the ability to both strategise and execute. Requirements Relevant degree or tertiary qualification preferred. Minimum 5 years’ experience in a similar marketing leadership role within the iGaming, sportsbook, or online casino industry. Proven experience managing acquisition, retention, CRM, affiliate, and brand marketing campaigns. Strong understanding of player behaviour, customer engagement, and revenue growth strategies. Experience working within fast-paced, performance-driven environments. iGaming or betting industry experience is essential.

Требования

. What They’re Looking For Strong marketing leadership experience within iGaming, sports betting, online casino, or gaming. Proven experience driving acquisition and retention campaigns. Strong understanding of digital marketing, CRM, affiliate marketing, and customer engagement. Commercially minded with strong analytical and reporting skills. Experience managing budgets and marketing performance metrics. Ability to work in a fast-paced, high-growth environment. Strong stakeholder management and communication skills. Hands-on approach with the ability to both strategise and execute. Requirements Relevant degree or tertiary qualification preferred. Minimum 5 years’ experience in a similar marketing leadership role within the iGaming, sportsbook, or online casino industry. Proven experience managing acquisition, retention, CRM, affiliate, and brand marketing campaigns. Strong understanding of player behaviour, customer engagement, and revenue growth strategies. Experience wor