CRM Tech manager

We are developing an international iGaming product and have been growing steadily for more than three years together with a strong in-house team. During this time, we have not only strengthened the product but also built flexible processes that support business scaling.
Now we are expanding our Retention team and looking for a CRM Tech Manager who will take ownership of the technical side of our email operations and ensure stable email deliverability.
This role is not about writing copy or designing emails — the focus is on email deliverability, sending infrastructure, domain and IP reputation, working with mailbox providers and ESPs.

🧩 What you'll do:

— Design email sending architecture: separate marketing and transactional emails, configure SPF/DKIM/DMARC, and work with domains and IPs;
— Own the warming of new domains and IPs, choose between dedicated/shared pools, and monitor their reputation;
— Design domains for links and redirects, taking into account iGaming specifics and email filtering;
— Participate in email transport migrations and ESP selection;
— Set up and monitor Google Postmaster, postmaster.mail.ru, postmaster.yandex.ru, Microsoft SNDS, and other monitoring tools;
— Run seed tests, monitor inbox placement, and track blacklists;
— Work with FBL, bounce rate, complaint rate, unsubscribe rate, and other database quality metrics;
— Build technical email hygiene processes: suppression/stop lists, frequency caps, and suppression of inactive users;
— Define separate SLOs for transactional and marketing emails and protect the transactional email stream from marketing-related reputation issues;
— Work with the email infrastructure in Customer.io: transport, domains, webhooks, events, and templates;
— Regularly analyze and report on domain performance: sending volume, inbox placement, bounce rate, complaints, and other key metrics;
— Stop marketing sends when performance metrics exceed acceptable thresholds, if necessary.

❇️ What we look for:

— 2+ years of experience specifically in email deliverability, not just email marketing;
— Hands-on experience with volumes of 20,000+ emails per day;
— Experience working with restricted verticals: casino, betting, crypto, dating, finance;
— Strong understanding and hands-on experience with SPF, DKIM, and DMARC;
— Experience with domain and IP warming and dedicated/shared pools;
— Hands-on experience with Google Postmaster, Mail.ru, and Microsoft SNDS;
— Understanding of the specifics and limitations of different mailbox providers;
— Strong practical expertise with Mail.ru: limits, Postmaster, troubleshooting, and block analysis;
— Experience with inbox placement testing tools such as Warmy, GlockApps, or similar;
— Understanding of one-click unsubscribe principles and sender requirements;
— Experience with Customer.io or another ESP is a plus;
— Experience building an email deliverability function from scratch is a strong plus;
— Strong analytical skills and the ability to independently identify the root causes of deliverability issues.

✳️ What we offer:

— Competitive compensation, regularly reviewed based on your professional growth and contribution to the team’s results;
— Fully remote work with a flexible start to the working day — we focus on results, not hours logged;
— Work-life balance: paid vacation, sick leave, public holidays, and the option to take additional days off;
— A strong team and an experienced manager who will help you grow, develop, and strengthen your professional skills;
— An environment with growth opportunities even for strong senior-level specialists.
🙌 Culture Wallet — your flexible benefits budget
We give you the freedom to invest in what matters most to you:
— A personal budget for sports, education, health, hobbies, and more — the amount grows with your grade and tenure;
— A welcome bonus after successfully completing the probation period — to make yourself comfortable or invest in your development right away;
— A birthday gift in the form of an additional Wallet top-up;
— Spot bonuses from your manager for strong results and contribution to the product.

💚 Our values:

• We build a team where everyone is engaged in the overall result and understands the value of their work;
• We take responsibility for quality and see tasks through to completion;
• We develop a strong product through a strong team, relying on openness, direct communication, and mutual respect;
• We adapt quickly to change, maintain momentum, and stay focused on what matters most;
• We encourage proactivity, curiosity, and continuous development, creating an environment where people support each other and grow together.