Promo Manager (iGaming)

We’re looking for a Promo Manager to join our team and support player engagement, retention, and reactivation through targeted CRM communications, bonuses, and promotional campaigns.
This role seamlessly combines CRM campaign execution, bonus management, player segmentation, and basic analytics. It is an excellent opportunity for a Junior/Junior+ specialist with a foundation in iGaming to build a strong career in retention and promotions.
🎰 What you’ll be doing
Campaign Setup & Execution
Set up, launch, and monitor CRM promotional campaigns across Email (newsletters), SMS, and Onsite channels.
Support, maintain, and actively execute the Promotional Calendar.
Bonus Configuration & Offers
Configure bonuses accurately in the back office: set wagering requirements, bonus amounts, eligible games, and specific conditions.
Configure and launch custom promotional offers tailored for different player cohorts.
Segmentation, Personalisation & QA
Personalise communications and promotional offers based on granular player segments.
Perform rigorous QA on all campaigns before launch: meticulously check segments, links, creatives, bonus conditions, timing, and communication logic.
Analytics & A/B Testing
Conduct basic A/B tests across subject lines, creatives, offers, bonus mechanics, and communication timing.
Analyse campaign performance and prepare basic reports to track success and identify areas for improvement.
🎯 What we’re looking for
Experience level: 6+ months of experience in Retention, Promotions, or CRM (Junior / Junior+ level).
Industry experience: Mandatory experience in the iGaming industry.
Language skills: English B1+ (Intermediate or higher), specifically for working with promotional texts and CRM copy.
Channel & Technical skills: Understanding of CRM communication channels (Email/newsletters, Push Notifications, SMS, In-App, and Onsite Messages) and basic HTML knowledge.
Targeting skills: Solid understanding of player segmentation and personalisation strategies.
iGaming fundamentals: Basic understanding of the casino player lifecycle and main bonus mechanics (Deposit & Reload Bonuses, Free Spins, Cashback, No Deposit Bonuses).
Bonus expertise: Basic knowledge of wagering requirements and bonus conditions.
Data-driven mindset: Basic understanding of CRM metrics (Open Rate, CTR, Conversion Rate, Bonus Cost, etc.).
Organisation & focus: Strong attention to detail and a confident user of Excel / Google Sheets.
⭐ Nice to have
Experience with CRM platforms (e.g., Customer.io, Smartico, Braze).
Familiarity with LATAM markets and player preferences.
Copywriting skills or experience adapting texts for different segments.
✨ What we offer
Fully remote with a flexible schedule.
Hands-on experience across CRM, bonus setup, segmentation, and campaign analytics from day one.
Direct collaboration with the Promo, Bonus, and Product teams.
Room to grow into a Middle Promo or CRM role as the product scales.
Paid vacation and sick days.