Country Manager - Vietnam

BettingJobs is working with a new service provider within the iGaming industry who are looking for a Country Manager – Vietnam to join their team based in Bucharest.

Key Responsibilities:

• Develop and execute localized strategies to drive acquisition, engagement, and retention in the Vietnamese market.
• Conduct ongoing market, competitor, and regulatory research to inform local strategy.
• Collaborate with Product, Tech, Legal, and Compliance teams to ensure market fit and regulatory alignment.
• Lead and align Customer Support, Affiliate, and Marketing operations to meet Vietnamese player needs.
• Set KPIs, targets, and performance benchmarks; provide coaching, reviews, and team development.
• Ensure high-quality customer service, including handling escalated cases and improving support performance through data and feedback.
• Lead training and quality assurance initiatives for Customer Support.
• Manage affiliate strategy in Vietnam, including partner recruitment, performance optimization, ROI, and compliance.
• Plan and execute localized marketing campaigns, promotions, content, and social media initiatives.
• Track campaign and operational performance, applying data-driven optimizations.
• Ensure full compliance with Vietnamese laws and relevant international regulations.
• Monitor business KPIs, prepare reports, and deliver strategic insights to senior management.
• Recruit, train, and mentor teams while fostering a high-performance, collaborative culture.

Requirements:

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 5+ years’ experience in iGaming/online casino, with strong exposure to the Vietnamese market.
• Proven experience managing cross-functional teams (Customer Support, Marketing, Affiliate).
• Native Vietnamese with excellent English communication skills.
• Strong knowledge of Vietnamese player behaviour, iGaming regulations, and digital marketing.
• Excellent leadership, analytical, and organizational skills.
• Willingness to relocate to Colombo, Sri Lanka.