Head of CRM

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Head of CRM to join our team!

Requirements

Experience in strategic management of the CRM or Retention Marketing function;
Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles;
Experience implementing operational standards, processes, and KPIs for a CRM team;
Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization;
Strong leadership and communication skills, with experience managing functional teams;
Understanding of working with user data and associated legal risks.
Soft Skills
Analytical and critical thinking;
Stress resilience and adaptability;
Proactivity and initiative;
Leadership.

Responsibilities

Development and implementation of the CRM function strategy across all assigned products and regions;
Development and implementation of communication policies;
Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others;
Coordination of team activities;
Optimization and automation of tools and processes for creating, launching, and analyzing communications;
Ensuring the quality, functionality, and reputation of the communication ecosystem;
Monitoring the effectiveness of communication campaigns and trigger chains, conducting A/B tests, and implementing best practices;
Collaboration with cross-functional teams: RMM, Content, PM, Support, Product, Call Center, and others to synchronize communications and campaigns;
Supporting and developing the professional level of the team through training, onboarding, motivation, and mentoring;
Ensuring timely and coordinated CRM operations during the launch of new regions, products, and features.
What are the conditions and bonuses?
☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
🧑🏻‍💻Laptop & all necessary equipment for work according to the ecosystem standards;
🏖Paid vacations, personal events days, days off;
🫖Paid sick leave;
👨🏻‍⚕️Medical insurance;
💵Referral program enjoy cooperation with your colleagues and get the bonus;
📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🧘Sport benefit;
🦄Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, RedCore talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays;
🎳Company events, team buildings.