Head of Content

Join our client, a peer-to-peer betting exchange reshaping sports engagement, as Head of Content . You will build and lead our editorial, educational, and multimedia strategy for a high-profile September launch. Your mission is to turn live sports data into clear, engaging stories that help users understand trading concepts and participate confidently in our markets. You’ll shape a media engine from scratch, create a flagship content hub, and position our platform as the go-to resource—the Bloomberg Terminal for sports subculture. In this role, you will partner with product, growth, legal, and engineering to ensure content meets regulatory standards while keeping editorial bite. You’ll attract audiences, educate bettors, and help scale our brand as we enter a new era of sports trading. What you'll do Build a zero-to-one media engine: content hub, editorial calendar, and publishing workflow; launch our flagship Substack, blog, and audio/video channels. Design and deliver educational content and a Market Academy with simple guides, visual breakdowns, and interactive content explaining probability pricing, order books, shorting, and mid-game profits. Produce daily and event-driven market commentary that explains line moves and news breaks when markets shift. Create and host podcast and video formats (YouTube, short-form video) featuring internal analysts, guest handicappers, and trading personalities. Expand editorial into new verticals, covering macro events, prediction markets, and pop-culture contracts as the platform grows. Work closely with Legal and Compliance to ensure all financial commentary and promotional content meet regulatory requirements without sacrificing impact. Collaborate with product and growth teams to maximize distribution, search visibility, and audience engagement. What you bring 5–8+ years in content leadership or senior editorial roles at a top sports media brand, sports betting publication, or fintech/trading platform. Deep sports IQ and trading literacy; ability to explain complex concepts in plain language. Master storyteller and editor with strong writing, editing, and scripting skills for newsletters, long-form pieces, and video. Multimedia capability: hands-on experience with audio and video workflows and distribution on Substack, YouTube, and Spotify. SEO and organic growth strategy with a track record of driving high‑intent traffic. Preferred: experience building a sports or finance-focused newsletter from scratch; background in regulated environments.

Требования

without sacrificing impact. Collaborate with product and growth teams to maximize distribution, search visibility, and audience engagement. What you bring 5–8+ years in content leadership or senior editorial roles at a top sports media brand, sports betting publication, or fintech/trading platform. Deep sports IQ and trading literacy; ability to explain complex concepts in plain language. Master storyteller and editor with strong writing, editing, and scripting skills for newsletters, long-form pieces, and video. Multimedia capability: hands-on experience with audio and video workflows and distribution on Substack, YouTube, and Spotify. SEO and organic growth strategy with a track record of driving high‑intent traffic. Preferred: experience building a sports or finance-focused newsletter from scratch; background in regulated environments.