Head of Marketing (crypto casino )

We are looking for an experienced Head of Marketing to lead the overall marketing strategy and growth of our crypto casino product.
This is a senior leadership role with ownership of the full marketing function - from player acquisition and performance marketing to CRM, retention, brand, partnerships, budgets, and team development. You will work closely with the C-level team and play a key role in shaping the company’s commercial and marketing strategy.

What You’ll Do

Own and develop the overall marketing strategy and growth plan for the crypto casino product.
Lead the full marketing function across acquisition, performance, CRM, retention, brand, affiliates and partnerships.
Define marketing priorities based on business goals, player behavior, market trends and performance data.
Own marketing budgets, forecasting and allocation across channels and GEOs.
Drive player acquisition and optimize the full funnel from first touch to FTD and long-term player value.
Develop strategies to improve conversion, retention, reactivation, LTV and overall player profitability.
Build and scale CRM and lifecycle marketing initiatives in collaboration with Product and Retention teams.
Identify, test and scale new acquisition channels, GEOs, traffic sources and partnership opportunities.
Develop and maintain strong affiliate and strategic partnership networks.
Work closely with Product, Analytics, CRM, Finance and Operations to maximize marketing efficiency and player LTV.
Lead, mentor and develop a high-performing international marketing team.
Build the marketing function and organizational structure as the company scales.
Work directly with founders and C-level executives on business development, market expansion and growth strategy.
Monitor competitors, market trends and emerging opportunities across iGaming, crypto and Web3.
Establish clear marketing KPIs, reporting frameworks and performance dashboards.
Turn marketing and business data into actionable decisions and growth initiatives.
Use Jira and Confluence to coordinate projects and maintain operational visibility.
What We’re Looking For
Must Have
2-3+ years of hands-on experience with crypto casino products — mandatory.
3+ years of experience as a Head of Marketing or equivalent senior marketing leader.
Proven leadership experience in the iGaming / online casino industry.
Strong track record of building and scaling marketing functions and player acquisition.
Deep understanding of performance marketing, acquisition funnels, CRM, retention and marketing analytics.
Experience managing significant marketing budgets and making data-driven investment decisions.
Strong understanding of casino player lifecycle, monetization and LTV.
Experience working directly with founders, CEOs and C-level executives.
Strong strategic, leadership and business development skills.
Entrepreneurial mindset and ability to operate in a fast-moving environment.
Strong analytical and decision-making skills.
Upper-Intermediate English or higher, both written and spoken.
Familiarity with Jira and Confluence.
It’s a Strong Plus If You Have
Experience scaling crypto casino products across multiple GEOs.
Experience building and managing affiliate and partnership networks.
Strong understanding of crypto payments and Web3 audiences.
Experience across PPC, SEO, ASO, influencer, affiliate and other performance channels.
Experience building CRM, retention and lifecycle marketing strategies.
Experience launching new GEOs and entering new markets.
Experience building and managing distributed international marketing teams.
Experience with brand strategy and positioning in competitive iGaming markets.

What We Offer

Interesting technical challenges and complex tasks that support professional growth.
Minimum bureaucracy - maximum action.
Flexible processes and fast decision-making.
Remote-first approach: work from wherever you are comfortable or visit the office.
Investment in learning: internal knowledge-sharing sessions, external courses and certifications.
Work-life balance: no overtime and no micromanagement.
Modern equipment: MacBook, Starlink (if required), Power Bank (if required) - everything you need to stay productive.
Maternity and child birth bonuses.
And many more internal perks that are better shown than described.