Head of Marketing

BettingJobs is working with a leading B2B iGaming content and aggregation business on the appointment of a Head of Marketing. Following sustained growth across multiple regulated markets and continued investment in its platform and content portfolio, the organisation is looking for a commercially minded marketing leader to own its brand, its positioning and its go-to-market strategy at a pivotal stage of expansion.
This is a broad, high-ownership role for someone who understands B2B iGaming and knows how to market a technology and content proposition to operators. You will set the marketing agenda end to end — brand, product marketing, campaigns, events, content and demand generation — working shoulder to shoulder with commercial and product leadership. It will suit a hands-on marketer who is equally comfortable shaping long-term strategy and getting into the detail of a campaign, and who wants the autonomy to build and lead a function rather than inherit one.

Responsibilities:

• Own and deliver the global marketing strategy, aligning it closely with commercial growth targets and the wider business plan
• Develop brand positioning and messaging that differentiates the platform and content offering in a competitive supplier market
• Lead product marketing - go-to-market plans for new games, integrations and platform releases, plus supporting sales collateral and value propositions
• Plan and deliver the events and conference programme across the major industry calendar, from strategy and stand presence through to lead capture and follow-up
• Drive demand generation and lead nurturing activity in partnership with the commercial team, with clear reporting on pipeline contribution
• Oversee digital channels, website, SEO and paid activity, along with the content programme across thought leadership, PR and social
• Manage relationships with agencies, media partners and trade publications
• Build, lead and develop the marketing team, setting structure, priorities and ways of working
• Own the marketing budget and report on performance against agreed KPIs to senior stakeholders

Requirements:

• Substantial marketing experience within iGaming, ideally B2B — supplier, aggregator, platform or content side
• Proven track record of leading a marketing function and delivering strategies that support commercial growth
• Strong product marketing and positioning skills, with the ability to translate technical propositions into clear operator-facing benefits
• Experience running a full industry events programme within the sector
• Solid grounding in digital marketing, demand generation and analytics, with a data-led approach to measuring impact
• Excellent written and verbal communication skills in English
• Confident stakeholder management at senior and executive level
• Commercially astute, self-starting and comfortable operating in a fast-paced, scaling environment
• Experience building or growing a team is highly advantageous