spinhireRetention Specialist
About the specialist
I am a Retention Specialist with 2 years and 4 months of experience in iGaming and digital marketing. I excel at player retention and re-engagement through targeted email, push, SMS, and Telegram campaigns in both English and Russian. I segment player bases (new, active, dormant, VIP) and craft tailored offers like free spins, cashback, and reload bonuses. I have a proven track record of creating engaging content, managing social media accounts, and analyzing performance metrics to optimize campaigns. I am also experienced in coordinating development teams, automating reporting, and monitoring product metrics. I am seeking a challenging role where I can leverage my skills in iGaming to drive player loyalty and engagement.
Skills
Work experience
Created engaging video content (Reels/Shorts) and visual assets (Canva, Figma) for Instagram, Telegram, and TikTok, building engagement funnels from social media touchpoints to sales.
Managed player retention and re-engagement through multi-channel campaigns (Email, Push, SMS, Telegram) in English and Russian, segmenting players and tailoring offers like free spins and cashback.
Coordinated tasks between development, design, and business teams, ensuring timely releases and bug fixes, and automated management reporting in Google Sheets.
Education
2030 · Unfinished Higher Education · Institute of International Economic Relations, Moscow — Information Systems and Technologies, Software Developer
Preferred geography
Cyprus, Европа, Америка
Languages
Russian native, English B2