Promo CRM Specialist

We’re looking for a Promo & CRM Manager to support player engagement, retention, and reactivation through targeted CRM communications, bonuses, and promotional campaigns.
This role seamlessly combines campaign execution, bonus configuration, player segmentation, and basic analytics. It is a solid entry point for someone who wants to build a career in iGaming CRM and promotions from the ground up, ensuring our players always receive the right offers at the right time.
🎰 What you’ll be doing
Campaign Setup & Execution
Set up, launch, and monitor CRM promotional campaigns across Email, SMS, and Onsite channels.
Support, maintain, and execute the Promotional Calendar.
Bonus Configuration & Offers
Configure bonuses accurately in the back office: set wagering requirements, bonus amounts, eligible games, and specific conditions.
Configure and launch custom promotional offers tailored for different player cohorts.
Segmentation, Personalisation & QA
Personalise communications and promotional offers based on granular player segments.
QA all campaigns before launch: rigorously double-check segments, links, creatives, bonus conditions, timing, and communication logic.
Analytics & A/B Testing
Conduct basic A/B tests across subject lines, creatives, offers, bonus mechanics, and timing.
Analyse campaign performance and prepare basic reports to track success and identify areas for improvement.
🎯 What we’re looking for
1+ years of experience in Retention, Promotions, or CRM.
iGaming fundamentals: Basic understanding of the casino player lifecycle and main casino bonus mechanics (Deposit & Reload Bonuses, Free Spins, Cashback, No Deposit Bonuses).
Channel knowledge: Experience or basic understanding of key CRM communication channels (Email, Push Notifications, SMS, In-App, and Onsite Messages).
Targeting skills: Basic understanding of player segmentation and personalisation strategies.
Bonus expertise: Basic knowledge of wagering requirements and bonus conditions.
Data-driven mindset: Familiarity with key CRM and promotional metrics (Open Rate, CTR, Conversion Rate, Bonus Cost).
Organisation & focus: Strong attention to detail to ensure flawless campaign launches.
Confident in Excel / Google Sheets.
English Intermediate or higher.
⭐ Nice to have (Added based on company profile)
Experience with CRM platforms (e.g., Customer.io, Smartico, Braze).
Familiarity with LATAM markets and player preferences.
Basic HTML/CSS knowledge for tweaking email templates.
✨ What we offer
Fully remote with a flexible schedule.
Hands-on experience across CRM, bonus setup, segmentation, and campaign analytics from day one.
Direct collaboration with the Promo, Bonus, and Product teams.
A fast-moving environment where campaigns go live quickly and results are visible fast.
Room to grow into a full CRM or Promo role as the product scales.
Paid vacation and sick days.