CRM manager (iGaming)

We’re looking for a CRM Manager to improve player engagement, retention, and reactivation through personalised, data-driven communication across the full player lifecycle.
This is a role for someone who wants to grow in iGaming CRM — someone with a solid foundation in retention mechanics, an analytical mindset, and a hands-on approach to campaign execution. You’ll be the voice that speaks to our players, ensuring they always receive the right message at the right time.
📨 What you’ll be doing
Campaign Setup & Execution
Set up, launch, and monitor CRM campaigns across all key channels: Email, Push, SMS, and In-App.
QA all campaign setups before launch: rigorously double-check targeting, links, bonus conditions, and communication logic to ensure a flawless player experience.
Lifecycle & Automation
Build and maintain trigger-based and automated communication flows.
Support communication across the main stages of the player lifecycle: onboarding, activation, retention, reactivation, and churn prevention.
Segmentation & Personalisation
Work deeply with player segmentation to personalise communications and tailor offers for different player cohorts.
Analytics & Optimisation
Analyse key CRM metrics (Open Rate, CTR, Conversion Rate, Retention, Reactivation, Churn).
Identify actionable opportunities for improvement and continuously optimise campaign performance.
🎯 What we’re looking for
6+ months of experience in Retention or CRM within the iGaming industry.
Platform experience: Hands-on experience working with CRM platforms such as Customer.io, Smartico, or similar.
Channel expertise: Solid understanding of main CRM communication channels (Email, Push Notifications, SMS, In-App, and Onsite Messages).
CRM fundamentals: Basic understanding of player segmentation, personalisation, trigger-based communication, and casino bonus/promotional mechanics.
Data-driven mindset: Familiarity with key CRM metrics and a strong analytical approach.
Organisation & focus: High attention to detail and the ability to manage multiple campaigns and tasks simultaneously.
Confident in Excel / Google Sheets.
English Intermediate or higher.
⭐ Nice to have
Experience working with LATAM markets.
Experience running A/B tests on subject lines, send times, and creatives.
Basic HTML/CSS knowledge for email formatting.
Copywriting skills or experience working closely with localization and design teams.
✨ What we offer
Fully remote with a flexible schedule.
Hands-on experience across the full CRM stack: campaigns, automation, segmentation, and analytics.
Direct collaboration with the Bonus, Product, and Analytics teams.
A fast-moving environment where your campaigns go live quickly and results are visible fast.
Room to grow your CRM expertise and take on more ownership as the product scales.
Paid vacation and sick days.
Probation period: 3 months.