CRM Specialist

The CRM Specialist is responsible for the administration, maintenance, optimization, and support of the organization's CRM platforms, ensuring they operate effectively to meet business objectives. Acting as a key link between Marketing, Customer Experience, Product, Data, Technology, and external vendors, the role supports cross-functional CRM initiatives. Key responsibilities include configuring and executing CRM campaigns, monitoring platform performance, maintaining data integrity, resolving system issues, ensuring reporting accuracy, and driving continuous improvement. The role also supports the CRM Product Owner with platform enhancements, vendor management, roadmap initiatives, and business requirements gathering. Combining technical, analytical, and operational expertise with a customer-focused approach, the CRM Specialist delivers CRM solutions that support customer acquisition, engagement, retention, loyalty, and lifecycle management strategies.