New Zealand Country Manager

BettingJobs is working with a leading online gambling operator seeking to hire a New Zealand Country Manager to join their team.

Responsibilities:

• Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
• Develop and manage customer acquisition media channels: Above the line TV &radio, sponsorships, print, out of home and PR.
• Responsibility for digital marketing and other harvesting performance-based marketing channels working with in-house as well as external agencies.
• Develop and manage relationships with local 3rd parties such as media agencies, media groups, marketing, creative and production agencies. This includes agency selection and commercial negotiations.
• Ownership of substantial annual marketing plan, respective budgets and targets.
• Brand champion for the local brand including adaptation of global brand positioning, creative and tone of voice as well as creation of bespoke local brand assets and marketing campaigns.
• Undertake pre and post initiative analysis and reporting to provide campaign ROI, CPA and optimisation for future campaigns.
• Adhere to all gambling rules and regulations across all communication channels.

Requirements:

• 5+ years' experience working in a similar marketing leadership role agency or client side in high transactional volume industry.
• 3+ years' experience working in B2C online gaming in New Zealand.
• Proven track record of successfully launching a new brand and achieving rapid business growth in New Zealand.
• In-depth knowledge of the New Zealand advertising and media space including establishing and maintaining business relationships with specialist media agencies and media owners.
• Demonstrating hands on approach proven track record in managing significant above the line marketing budgets, campaigns ownerships from beginning to end, including briefing, forecasting, tracking, reporting and performance analysis.
• Experience is people management including recruitment, training, and personal development.