Head of CRM - Prediction Markets

Join our client as Head of CRM for Prediction Markets, a leadership role in a fast-moving, event-driven betting platform. You will own the customer lifecycle from onboarding to win-back and build high-frequency trading habits that turn first-time sign-ups into long-term traders. You will design real-time engagement across push, email, SMS, and in-app messages, tied to live data such as halftime updates, momentum swings, and game moments. If you enjoy turning data into timely guidance for traders, you will thrive in this role and help the platform grow active traders during major sports moments. You will be responsible for the following: Design and build the end-to-end CRM lifecycle journey from onboarding and activation to VIP nurturing and win-back programs. Create second-screen live game engagement with real-time trigger strategies using push notifications, SMS, and in-app messages tied to live sports data. Segment users by trading behavior, sports preference, stake size, and frequency; build tailored tracks for casual fans vs sharp traders. Optimize lifetime value and churn prevention with automated interventions; improve key metrics such as active days per month, trades per user, and net retention. Deploy educational nurture sequences that teach advanced exchange features such as limit orders and order book mechanics. Own and optimize the MarTech stack (Braze, Customer.io, Iterable, Mixpanel) and work closely with Product and Data teams. Collaborate cross-functionally with Product, Data, Events, PR, and Affiliates to align campaigns and messaging. Run rigorous A/B and multivariate tests across channels and use results to drive decisions.