SMM Manager

We are looking for an experienced and proactive SMM Manager to join our international iGaming project focused on Casino & Sportsbook.
We need someone who goes beyond content creation and social media management. Our ideal candidate understands how to turn social media into an effective player acquisition channel, develop GEO-specific strategies, drive registrations and First-Time Deposits (FTDs), and continuously test new growth opportunities.
Previous experience in iGaming (Casino and/or Sportsbook) is mandatory.
Key Responsibilities
Develop and execute comprehensive SMM strategies tailored to specific GEOs, target audiences, and local market trends.
Manage and grow Telegram channels and other relevant social media platforms, focusing on audience engagement, traffic, registrations, and depositing players.
Independently research, evaluate, and select Telegram channels for paid advertising placements.
Negotiate advertising rates, optimize placement costs, and manage Telegram advertising budgets efficiently.
Analyze Telegram channel performance, verify audience quality and reach, identify fake engagement, and assess advertising effectiveness.
Develop and test player acquisition and engagement mechanics, including promotions, giveaways, interactive campaigns, and event-driven content.
Create content strategies based on major sporting events, casino trends, local interests, and relevant industry news.
Monitor key performance metrics, including traffic, registrations, FTDs, deposits, engagement, and acquisition costs.
Identify reasons for declining registrations or deposits and proactively develop, test, and implement improvement strategies.
Conduct competitor analysis, identify new growth opportunities, and continuously optimize SMM performance.
Collaborate with Design, CRM, Affiliate, and Marketing teams to execute campaigns and achieve business objectives.

Requirements

Proven experience in iGaming (Casino and/or Sportsbook) — mandatory.
Hands-on experience independently developing and implementing SMM strategies for specific GEOs.
Strong practical experience with Telegram advertising: channel research, media buying, audience analysis, fraud detection, rate negotiation, and performance evaluation.
Proven ability to drive not only followers and engagement but also traffic, registrations, FTDs, and deposits through social media.
Successful cases of player acquisition and conversion growth through SMM activities.
Experience developing, testing, and optimizing acquisition and engagement strategies.
Strong analytical skills and the ability to evaluate campaign performance and optimize advertising budgets.
Good understanding of sports, casino products, major sporting events, and iGaming audience behavior.
Ability to independently identify growth opportunities, generate hypotheses, and implement solutions.
Proactive, results-driven mindset with strong ownership and problem-solving skills.

Nice to Have

Experience managing Telegram channels for iGaming Affiliate Programs.
Experience working with African, MENA, CIS, or Asian markets.
Experience with the 1xBet / BetB2B platform.
Experience launching and scaling social media channels in new GEOs.
Experience collaborating with influencers, Telegram communities, and local content creators.

What We Offer

Fully remote, full-time position.
Opportunity to work with international Casino & Sportsbook products.
Freedom to develop and implement your own SMM strategies and growth initiatives.
Opportunities to test new acquisition channels, creative approaches, and marketing hypotheses.
Collaboration with experienced Marketing, Affiliate, CRM, and Product teams.
Competitive salary based on experience and qualifications.
Professional growth and the opportunity to directly influence business performance.