Brand Manager

BettingJobs is partnering with an ambitious, fast-growing iGaming operator to appoint a Brand Manager. This is a chance to shape how a scaling brand is seen across some of Asia's most dynamic markets. The role starts fully remote and then relocates to one of the business's regional hubs in Thailand, the Philippines, Malaysia or Taiwan, so it offers both career growth and an international move.
You'll own the brand: its positioning, voice and visual identity, and how it's expressed across every channel and market. This role suits a strategic yet hands-on brand marketer who is excited by multi-market growth, thrives in a fast-paced environment and wants real ownership rather than a narrow remit.

Responsibilities:

• Develop and drive brand strategy, positioning and identity across all markets
• Lead integrated campaigns from concept to launch, working with performance, CRM, product and creative teams
• Localise brand messaging for diverse Asian audiences while keeping global consistency
• Own brand guidelines and ensure quality and consistency across all touchpoints
• Track brand health, campaign performance and market insight to guide future activity
• Manage agency and freelance partners, plus brand budgets

Requirements:

• Proven brand management experience, ideally within iGaming, sports betting or digital entertainment
• Track record of delivering multi-channel brand campaigns
• Strong understanding of Asian markets and consumer behaviour
• Excellent creative judgement combined with a data-led approach
• Confident stakeholder manager who works well with remote and cross-functional teams
• Willingness to relocate to Thailand, the Philippines, Malaysia or Taiwan
• Additional Asian languages are a strong advantage