Chief Marketing Officer (CMO)

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Chief Marketing Officer to join our team!

Responsibilities

Developing the Retention strategy for the new platform and approaches to managing the full player lifecycle: onboarding, activation, retention, churn, and reactivation.
Building the Retention team from scratch: defining the structure, roles, areas of responsibility, and required resources.
Ensuring Retention readiness for the first B2C products in IN+BD / ARG: CRM, player lifecycle, segmentation, promotions, bonuses, VIP, and analytics.
Developing the bonus policy and economics: Bonus Cost, segmentation and personalization rules for offers, and evaluation of launched campaigns.
Developing the VIP model: segmentation, lifecycle, bonus/cashback policy, and retention of the VIP segment.
Defining Retention requirements for the development of the new platform and building the Retention Product Roadmap together with Product/Tech.
Identifying missing Retention tools and required external solutions based on the Build / Buy / Integrate approach.
Developing a Retention framework for B2B products: core capabilities, brand/GEO-level configurations, and requirements for future self-service.
Building a Retention analytics system, KPIs, cohort analysis, and an experimentation approach: hypothesis validation, A/B testing, etc.
Automating processes and building a scalable model that enables the launch of new products and GEOs without proportional team growth.
Building and optimizing end-to-end funnels together with Traffic: Traffic → Reg → FD → repeat deposits → Retention → VIP; identifying drop-off points and developing initiatives to improve conversion at each stage.
Evaluating the quality and effectiveness of acquired traffic through players' further behavior: conversions, Retention, Deposits, NGR, ROI; jointly with Traffic, developing decisions on optimizing and scaling individual sources/partners.
Jointly with Traffic, planning acquisition volumes and setting traffic targets for global events, major promotions, and marketing activities, taking into account the required volume of new players, subsequent conversion, and expected cohort economics.
Defining requirements for the user funnel for global events: acquisition → offer/landing page → registration → FD → activation → Retention, with control over conversion between stages and the subsequent quality of acquired players.
Evaluating the effectiveness of sponsorships, ambassadors, and major brand activities in terms of their conversion into registrations, FD, active and retained players; jointly with Traffic/Marketing, developing mechanics to convert the acquired audience into Retention.
Developing dedicated funnels (onboarding, promotions, activation through specific mechanics) for audiences acquired through sponsorships, ambassadors, and global marketing events, with the goal of maximizing Retention and LTV.

Requirements

Experience in Retention / CRM / Lifecycle / Growth / Marketing in a leadership position.
Experience building a Retention function and team from scratch.
Experience developing bonus policies for VIP and non-VIP segments and understanding bonus economics, including Bonus Cost.
Experience developing and managing VIP models.
Strong understanding of Retention, customer lifecycle, and end-to-end user funnels.
Experience working with Traffic / Acquisition and understanding the relationship between traffic quality and players' subsequent behavior.
Strong analytical skills: KPIs, cohort analysis, segmentation, A/B testing, and hypothesis evaluation.
Ability to work cross-functionally with Product, Tech, Analytics, Traffic, and Marketing teams.
Experience defining product and technical requirements to support Retention initiatives.
Understanding of unit economics and the ability to evaluate the impact of Retention initiatives on business performance.
Strong strategic and analytical thinking, high level of autonomy, and the ability to build processes and functions from scratch in a fast-paced environment.

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;
🏖Paid vacations, sick leave, personal event days, days off;
👨‍⚕️Corporate health insurance program for your well-being;
💵Referral program — enjoy cooperation with your colleagues and get a bonus;
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
💁🏼‍♀️Rewards program for mentoring and coaching colleagues;
✈️In-house Travel Service;
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;
🎳Company events, team buildings.