B2B Growth Marketing Manager

BettingJobs are currently seeking a B2B Growth Marketing Manager for an innovative supplier to the sports betting industry. The Growth Marketing Manager will be responsible for driving sales growth through developing marketing plans and campaigns to generate awareness of the product offering and drive leads for the sales team.
This is an excellent opportunity for a strategic and analytical individual looking to drive growth within a well-established and successful organisation as they expand into new territories.
The Growth Marketing Manager role would be well suited to an individual with considerable experience in a B2B marketing function, working in the sports betting industry. Preference individuals with proven success marketing to clients across Africa, LATAM and Asia.

Responsibilities:

• Managing the day-to-day planning, development, execution and reporting of B2B marketing campaigns across various channels, segments, regions and products.
• Adhering to the organisation's prescribed high-level brand strategy, articulating its values clearly across all marketing collateral.
• Overseeing all digital marketing channels.
• Executing multi-channel brand marketing tactics to drive lead generation.
• Creating sales enablement materials to assist business development operations.
• Developing and managing the CRM function.
• Constructing a calendar-based plan to develop clear short-/medium-/long-term B2B marketing strategy.
• Establishing and refining marketing KPIs, benchmarks and goals to help the team measure and report performance to the wider business.
• Develop a clear understanding of the products and services that the organisation offers and promote and communicate these in a clear, digestible way for the external-facing audience.

Requirements:

• Significant experience in B2B digital marketing with the iGaming industry.
• Strong knowledge of the sports betting industry and the sporting calendar.
• Expertise in demand generation, analytics and digital marketing.
• Understanding of the B2B ecosystem within the online sports betting industry.
• Experience in the development and nurturing of B2B marketing campaigns.
• Strong copywriting skills.
• Experience in managing a CRM system and using marketing automation tools.
• Excellent communicator.
• Highly organised and proficient at campaign management with a strategic mindset.