Social Media Director

BettingJobs is working with a well established iGaming group seeking to onboard a proactive Social Media Director to scale and grow a new brand in the market.
This role can be remote based from European time zone locations OR based in Johannesburg HQ.

Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive social media strategy aligned with marketing, brand, and business objectives.
• Proliferate and protect the brand's voice across sportsbook, casino, and broader entertainment content.
• Lead and mentor a multi-disciplinary social media team.
• Collaborate with cross-functional teams (CRM, Product, Influencer/Partnerships, Performance Marketing, PR).

Content & Community

• Oversee creation of engaging, on-trend, and shareable content tailored for each platform (X, Instagram, Telegram, TikTok, Twitch, Kick, etc.).
• Drive real-time social activations during major sporting and cultural moments.
• Integrate sportsbook and casino narratives in a way that feels native, entertaining, and compliant.
• Collaborate with creators in our influencer marketing program to create engaging and unique content series.
• Drive self-sustaining discourse on our owned community channels (Telegram, Discord). Ensuring that users find it valuable to be part of our community.

Growth & Performance

• Use analytics to measure and report on KPIs such as engagement, follower growth, reach, and social-driven acquisition. Providing actionable insights on how to optimize our content monthly.
• Stay ahead of social media trends, platform changes, and competitive activity. Ensuring that our content is always at the forefront of sports, crypto, and casino trends.
• Assist the partnerships team in the process of sourcing and evaluating new partnership and influencer marketing opportunities.

Compliance & Risk Management

• Ensure all content complies with local regulations, responsible gaming standards, and platform advertising guidelines.

Requirements

• 6+ years' experience in social media, with significant experience in a senior leadership role.
• Strong experience within iGaming, online betting, casino, sports betting, gaming, with proven history of working in a growth brand.
• Proven ability to build, manage and develop high-performing social teams.
• Proven track record of building and scaling social media channels and communities.
• Demonstrable experience developing social strategies that have delivered significant audience and engagement growth (able to provide case study/ evidence of this)
• Experience managing significant social media budgets.
• Strong understanding of social analytics, attribution and performance measurement.
• Strong understanding of gambling advertising regulations and responsible gambling principles.