Retargeting Team Lead

We are looking for a Senior Retargeting Specialist / Retargeting Team Lead to join our dynamic team and take ownership of retargeting and reactivation campaigns.
This is not a classic iGaming Media Buyer role. We are looking for a strong Performance Marketer / Targetologist / Media Buyer with hands-on experience in retargeting, audience segmentation, analytics, and user reactivation.
In this role, you will be responsible for building and optimizing retargeting campaigns, analyzing user behavior and cohorts, developing new hypotheses, and improving the efficiency of reactivation funnels.
HOW YOU WILL MAKE AN IMPACT
Build and develop retargeting and reactivation strategies
Launch, manage, and optimize campaigns in Meta Ads / Facebook Ads
Work with Meta Pixel, custom audiences, Lookalike audiences, segmentation, and cohorts
Analyze user behavior and identify opportunities for reactivation
Develop customer journeys and retargeting funnels for different user segments
Create and test hypotheses around audiences, offers, creatives, and communication approaches
Analyze campaign performance and identify growth opportunities
Monitor key performance metrics, including conversion rates, cost of reactivation, CPA, ROAS, LTV, retention, and repeat conversions
Analyze different user cohorts and compare campaign performance against baseline metrics
Identify where users drop off in the funnel and develop strategies to bring them back
Run A/B tests and continuously optimize campaigns
Work closely with Analytics, Product, Creative, and other teams
Build reporting and provide actionable insights based on campaign data
Take ownership of the retargeting direction and contribute to its further development
Lead and mentor the retargeting team, if required by the scope of the role
WHAT WILL HELP YOU SUCCEED IN THE ROLE
3+ years of experience in Performance Marketing, Media Buying, Targeting, or a similar role
Strong hands-on experience with retargeting
Proven experience working with Meta Ads / Facebook Ads
Strong understanding of Meta Pixel, Custom Audiences, Lookalike Audiences, segmentation, and cohorts
Experience building and optimizing retargeting funnels
Strong analytical skills and the ability to work with performance data
Understanding of conversion funnels, user lifecycle, reactivation, and retention mechanics
Experience developing and testing marketing hypotheses
Ability to independently analyze campaign results and turn data into actionable decisions
Experience with e-commerce, mobile apps, fintech, subscriptions, lead generation, agencies, or iGaming will be considered
Experience working with Tier-1 / European GEOs is a plus
Ability to work independently and take ownership of the direction
Experience managing or mentoring a team is a plus for the Team Lead level
English level: Intermediate+ or higher