eSports Marketing Specialist

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.
We are looking for an eSports Marketing Specialist to join our team.

Requirements:

• Knowledge of the basic betting terms and mechanics;
• Experience in drafting and conducting marketing activities for player retention and return;
• Experience with client segmentation;
• Strong English skills, with the ability to write and communicate briefs and tasks;
• Knowledge of market and competitor analysis methods;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Analytical mindset;
• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc;
• Knowledge of esports disciplines that constantly appear in the lines (names of tournaments, teams, clubs, top players, logos, etc.);

Responsibilities:

• Monthly planning and compilation of esports marketing activities;
• Organization of promotions, raffles, and other activities to retain and return the player;
• Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks;
• Calculation of predictions, analytics of held actions;
• Management of expenditure planning and reporting;
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Analysis of the market and competitors;
• Setting tasks for the employees of cross-departments.

Our benefits to you:

🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided
🔸Paid vacations, sick leave, personal events days, days off
🔸Referral program — enjoy cooperation with your colleagues and get the bonus
🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
🔸In-house Travel Service
🔸Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
🔸Other benefits could be added based on your location