VP of Digital Marketing

You will join our client, a leading iGaming company, as the VP of Digital Marketing. In this role, you will shape the global user acquisition strategy for the world's leading online poker network, steer multi-channel campaigns, and lead a diverse team of marketing professionals from Canada with flexible remote options. You will report to the Head of the Poker (B2C) and collaborate with analytics, BI, and product teams to deliver measurable results. Strategic Leadership & Growth: Define and drive the global user acquisition roadmap across paid social, search, programmatic, and emerging channels for 30+ markets. Performance Marketing & Channel Management: Lead high-velocity campaigns across Google Ads, Meta, X, TikTok, Apple Ads; optimize creative, landing pages, and App Store presence. Data Analytics & Optimization: Use attribution models and dashboards to track ROI; partner with BI to build models and translate data into actionable insights. Team Development & Collaboration: Mentor a global team of Digital Managers, specialists, and designers in a multinational environment. Location and relocation: This role is based in Canada with remote (regional) options; hybrid arrangements in Toronto may be possible. Relocation is considered only if you already hold a valid visa. Benefits include flexible work arrangements, leadership impact, and opportunities for professional growth within a supportive, inclusive culture.