Sales Business Analyst

Company Description
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
Job Description

About Us

The Sales Analysis & Business Partnering team at Sportradar sits at the center of our commercial organization as part of the Revenue Operations team. We partner closely with Sales, Customer Success, Finance, and Product teams to turn data into actionable insights that improve commercial performance. Our team supports regional leadership through forecasting, planning, renewal analysis, and key account insights that help drive sustainable revenue growth.
We thrive on collaboration, analytical thinking, and transforming complex data into clear recommendations that enable better business decisions.

THE CHALLENGE:

As a Sales Analysis & Business Partnering Analyst – Europe, you will be the trusted analytical partner for the European commercial organization. Working closely with Sales and Customer Success leaders, you'll help maintain accurate forecasts, improve renewal processes, support key account planning, and deliver the reporting and insights needed to drive commercial performance.
This role is ideal for someone who enjoys working directly with commercial stakeholders, solving business problems through data, and building scalable reporting that supports day-to-day decision making.
Forecasting, Planning & Sales Partnership

• Partner with Sales and Customer Success leaders across Europe to maintain accurate revenue, bookings, and renewal forecasts.
• Monitor forecast accuracy and proactively identify risks and opportunities within the regional pipeline.
• Support monthly forecast reviews by maintaining forecast models, validating assumptions, and highlighting material changes.
• Maintain forecasting methodologies and reporting to ensure consistent, reliable performance tracking.
• Partner with sales leaders on key account planning by providing customer insights, historical performance, whitespace opportunities, and growth recommendations.
• Support territory planning and account segmentation through data-driven analysis and reporting.
• Assist with quarterly planning activities and regional target setting through analytical modelling and commercial insight.

Renewal Strategy & Commercial Operations

• Own and continuously improve regional renewal reporting and processes to increase forecast visibility and operational efficiency.
• Partner with Customer Success and Sales teams to identify upcoming renewal risks and expansion opportunities.
• Develop reporting that tracks renewal performance, churn drivers, customer health, and retention trends.
• Support cross-functional initiatives that improve renewal execution and customer lifecycle management.
• Ensure commercial data quality across Salesforce and supporting systems to maintain reliable reporting.

Business Insights & Reporting

• Design and maintain dashboards and reporting that provide visibility into pipeline, bookings, renewals, forecast accuracy, and sales performance.
• Deliver recurring reporting packages for regional commercial leadership with actionable insights and recommendations.
• Perform ad hoc analysis to support commercial initiatives, pricing discussions, account reviews, and executive requests.
• Identify opportunities to automate recurring reporting and leverage AI-enabled tools to improve efficiency and accessibility of commercial insights.
• Translate complex datasets into clear recommendations that enable better decision-making across the regional business.

ABOUT YOU:

• 2–5 years of experience in Sales Operations, Revenue Operations, Business Analytics, Finance, Consulting, or another analytical business function.
• Experience supporting commercial teams through forecasting, reporting, or sales analytics.
• Strong analytical and problem-solving skills with the ability to communicate insights to non-technical stakeholders.
• Advanced proficiency in Excel, SQL, Power BI, and CRM systems (Salesforce preferred).
• Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment.
• Passion for sports, data, and partnering with commercial teams to drive business performance.

OUR OFFER:

• A collaborative environment with colleagues from all over the world (Engineering offices in Europe, Asia and US) including various social events and teambuilding.
• Flexibility to manage your workday and tasks with autonomy.
• A balance of structure and autonomy to tackle your daily tasks.
• Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants.
• Global Employee Assistance Programme.
• Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience).
• Online training videos.

While we appreciate the flexibility and benefits of working from home, we strongly believe that coming together in person fosters stronger connections, encourages collaboration, and drives innovation—both as individuals and as a company. The energy, shared ideas, and team support we experience in the office strengthen the foundation of our success and culture. For this reason, we are an office-first business operating a on-site model, with team members working in the office four days a week to build relationships, exchange ideas, and grow together. Certain exemptions may apply depending on location — your local point of contact can provide further details.

OUR RECRUITMENT PROCESS:

• Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations.
• Two Technical Interviews: Meet with the Technical team and later with the Hiring Manager to dive into your solution, as also discuss team fit.
• Finals Steps: Receive feedback and, if successful, an offer!

Additional Information
The minimum monthly salary for this position is according to the Collective Bargaining Agreement. Overpayment will be considered depending on qualifications and working experience.
At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!