Head of Acquisition — Tier-1 Markets

We are looking for an experienced Head of Acquisition to take full ownership of player acquisition across Tier-1 markets.
You will lead an existing Acquisition team, shape the acquisition strategy, manage budgets, and drive the growth and efficiency of our acquisition channels. You will have a high level of autonomy and direct ownership of acquisition performance and business results.

Responsibilities

Develop and execute the overall player acquisition strategy across Tier-1 markets;
Lead, manage, and develop the existing Acquisition team;
Own acquisition budgets and ensure efficient allocation of spend;
Scale high-performing acquisition channels and identify new growth opportunities;
Analyze campaign and channel performance and make data-driven decisions;
Own and improve key metrics such as CPA, CAC, ROI/ROAS, FTD, LTV, conversion rate, and retention;
Optimize the player acquisition funnel from the first touchpoint through FTD and further monetization;
Set team KPIs, targets, and performance standards;
Forecast acquisition performance and budget requirements;
Monitor traffic quality and overall acquisition efficiency;
Work closely with Product, CRM, Analytics, BI, Creative, and other teams;
Stay up to date with market trends, competitors, and new acquisition opportunities.

Requirements

3+ years of experience in Acquisition / Performance Marketing;
Previous experience in a Head / Lead role;
Strong hands-on experience in iGaming / Gambling;
Proven track record of working with Tier-1 GEOs;
Experience managing acquisition budgets and scaling traffic;
Strong understanding of performance marketing and player acquisition;
Strong knowledge of CPA, CAC, ROI/ROAS, FTD, LTV, conversion rate, and retention;
Experience managing and developing an existing team;
Strong analytical and strategic mindset;
Ability to take full ownership of acquisition performance and business results;
English — Upper-Intermediate or higher.
Would be a plus
Experience working across multiple Tier-1 GEOs;
Experience with both paid acquisition and affiliate traffic;
Experience launching or scaling iGaming products;
Strong network within the acquisition / performance marketing industry.

What we offer

Competitive salary based on experience;
Performance-based bonus / KPI system;
Opportunity to directly influence acquisition strategy and business growth;
Work with Tier-1 markets and international projects;
An existing Acquisition team to lead and develop;
High level of autonomy in decision-making;
Remote / hybrid work format;
Access to an in-house psychologist;
Birthday gifts and company celebrations;
Professional and career growth opportunities.
This is an opportunity to take full ownership of acquisition and play a key role in scaling our business across Tier-1 markets.