spinhireHead of SMM
About the specialist
I am an energetic and ambitious strategic marketing and SMM specialist with experience in iGaming, Betting, and Poker. My goal is to create active and loyal communities using innovative tools, automation, and a personalized approach. I develop and implement SMM strategies, content, and communication mechanics, working with analytics, ad placements, and funnels. I use Python and automation to optimize marketing processes and reduce routine operations. I have successfully increased conversion rates by 12-25%, engagement by 18-30%, and retention by 20% through gamification. I am looking for a role where I can continue to build and lead SMM efforts, focusing on multi-platform presence, systematic automation, and measurable engagement growth.
Skills
Work experience
Led SMM across key platforms, developed and implemented activities in iGaming, Betting, and Poker, managed SMM team, developed Python bots for automation.
Increased conversion by 12-25%, engagement by 18-30%, and retention by 20% through gamification, managed communities up to 45,000 members.
Increased core audience activity by 70-80% through retention funnels, developed content strategy for Telegram, X, and Instagram, increased messages by 17-20% and average online by 9% through game mechanics.
Launched auto-reply bot, optimized content strategy, implemented ratings and contests, built sales funnels via Telegram bot, automated communications.
Education
Russian Economic University named after G.V. Plekhanov (Minsk) · Faculty: Business Informatics
Preferred geography
Belarus
Languages
Russian native. English B2