spinhireiGaming Performance Marketing & Programmatic Acquisition
About the specialist
I am a results-driven Performance Marketing Leader with over 11 years of experience in driving user acquisition, FTD growth, and CPA optimization across iGaming, FMCG, Luxury, Automotive, Pharma, and FinTech sectors. I am an expert in full-funnel programmatic buying, attribution setup, traffic quality management, and compliance-led execution in regulated markets. I have a proven track record of managing multi-million dollar budgets and leading cross-functional teams in fully distributed, multi-timezone environments. I am comfortable owning campaigns end-to-end with minimal oversight, making me a natural fit for high-trust, async remote teams. I am seeking a challenging role where I can leverage my expertise in performance marketing and programmatic acquisition to drive significant growth.
Skills
Work experience
Managed end-to-end performance campaigns across grey-market iGaming regions, with a strong focus on user acquisition, CPA, and FTD performance.
Owned end-to-end execution of performance campaigns across regulated iGaming markets, with full accountability for user acquisition, CPA, FTD, and revenue KPIs.
Managed Direct Buying campaigns with premium publishers to deliver new player acquisition and first-deposit KPIs.
Built, led, and mentored a high-performing performance media team of 80 members.
Managed senior stakeholder relationships across Nivea Brand, Media, and agency teams.
Led programmatic strategy and execution for EU markets, managing multimillion-euro budgets across multiple clients.
Managed Maruti Suzuki and iGaming accounts with a combined annual budget of $12M, delivering 15% improvement in engagement and lead conversions.
Managed Google DSP account setups for EMEA/APAC clients in coordination with Google Account and Campaign Managers.
Education
2021 s PGDM, Media & Advertising s Welingkar Institute of Management 2013 s Bachelor of Science, Computer Science s MDU University
Preferred geography
Malta, Cyprus, Dubai
Languages
English C1